A total of 166 Loerie Awards were handed out on Saturday, including one Grand Prix, 17 Gold, and six Craft Golds.
Tag archives: loeries
Green Sky Thinking: Rewards beyond awards
by Colwyn Elder. SA has many opportunities for brands to build societal value beyond their businesses. Will this be reflected in Loeries this year?
Loerie Awards: First finalists (incl Digital, Student & Ubuntu)
Loeries 2015 finalists are being announced each day during Creative Week Durban, taking place 10–13 August 2015. This is the first batch.
#Loeries2014: Twerking in the dark
by Herman Manson (@marklives) Loeries 2014 has come and gone, in an avalanche of John Vlismas, balloons, anorexic-looking models in impossible heels, twerking and power outages. The Iron Throne made an appearance, too, as did Helen Zille and her Rottweiler.
Motive: Will work that’s won internationally do well at Loeries?
by Jake Bester (@BI9PUN) As a result of a poorer showing by South Africa internationally this year — in volume only, I must add — those who have won abroad might be feeling pretty confident coming into the 2014 Loeries, as there is less big work to compete against. My experience says: “Don’t.”
The Switch: Do you want a loerie or an ostrich?
by Alistair Mokoena (@AlistairMokoena) The loerie bird has, in essence, become the hallmark of creative excellence in our industry. But what if I told you there is another bird out there, of equal significance? A bird that can teach us a few valuable lessons about running a successful business?
Putting a library in every agency in South Africa!
Putting a library in every agency in South Africa!
Hermaneutics: Two narratives on MetropolitanRepublic sanctions
by Herman Manson (@marklives) Two very interesting but diverging stories ran on Thursday, 7 November 2013, in, ironically, two media products that also shares a newsroom. Both cover the MetropolitanRepublic/Loeries awards scandal, which saw the agency stripped of its awards for entering work that did not meet entry criteria, and then blaming its juniors, the broader ad industry and the Loerie organisers when caught out (it did eventually take full responsibility for its actions).
ACA suspends MetropolitanRepublic membership
The Association of Communications and Advertising (ACA), the self-regulatory body of the South African advertising and communications sector, has imposed severe penalties on MetropolitanRepublic following its disqualification from the Loeries 2013. This includes the suspension, with immediate effect, of its membership of the ACA for a period of twelve months.
Hermaneutics: Lessons from MetropolitanRepublic’s Loerie nightmare
by Herman Manson (@marklives) There are many lessons to be drawn from the current fracas surrounding MetropolitanRepublic being caught out for failing to adhere to the submission rules of The Loerie Awards.