Loeries 2015 finalists are being announced each day during Creative Week Durban, taking place 10–13 August 2015. On Monday 10 August, the awards announced finalists in the Digital, Student and Ubuntu categories. All winners will be announced at the Awards Ceremonies, 15–16 August, at the ICC Durban. All finalists presented here are unaudited results.
IN1A: Digital & Interactive – Online Advertising | |||
---|---|---|---|
Entrant | Title | Brand | Product |
Aqua / Wunderman | Ford Boss Spot | Ford | Blind spot information system |
Hellocomputer | Lexus Precognitive Banner | Toyota | Lexus Advanced Pre-Collision System |
M&C Saatchi Abel Jhb | Squeaky Browser | Q20 | Q20 |
Ogilvy & Mather Cape Town | Eyes Play Tricks | Audi | Audi Night Vision Assistant |
Ogilvy & Mather Cape Town | Own a Piece of South Park | Comedy Central | South Park |
Ogilvy & Mather Cape Town | The New Polo Vivo. Anything is possible. | Volkswagen South Africa | Polo Vivo |
Ogilvy & Mather Johannesburg | Give me strength | Waze | Lucozade | Energy Drink |
Ogilvy & Mather Johannesburg | Give me strength | we Transfer | Lucozade | Energy Drink |
Ogilvy & Mather Johannesburg | Give me strength | YouTube PreRoll | Lucozade | Energy Drink |
Ogilvy Durban | Window Banner | Decorland | Decorland |
IN1B: Digital & Interactive – Email marketing | |||
Entrant | Title | Brand | Product |
Gloo@Ogilvy | #MINITOSPACE | MINI South Africa | Car |
Liquorice | Wig Wam | Knorr | whatsfordinner |
Network#BBDO | 15 Bucks | Chicken Licken | Bang Bang Mix |
IN1C: Digital & Interactive – Website | |||
Entrant | Title | Brand | Product |
INJOZI | Meyerton Engineering | Meyerton Engineering | Meyerton Engineering |
NXT\ Digital Innovation | Enactus Website & Student Portal | Enactus | Website & Student Portal |
Pier2Pier | Port2Port Website Launch | Port2Port | Fine South African Wines |
Y&R SA | GIVA | The Safety Lab | Digital giving platform |
IN1D: Digital & Interactive – Microsite | |||
Entrant | Title | Brand | Product |
Hellocomputer | Investec Journal | Investec Asset Management | Investec Journal |
Hellocomputer | 60 days to Live With Heart | Red Heart Rum | Red Heart Rum |
Hellocomputer | Social Feed | Peninsula School Feeding Association | Social Feed |
Ireland/Davenport | An Ordinarily Extraordinary South African Adventure | South African Tourism | Travel |
King James Group | The Gentleman’s Wager | The Race | Brandhouse Beverages | Johnnie Walker |
King James Group | Santam App | Santam | Santam |
NATIVE VML | Talking Car | BMW | BMW i3 |
Network#BBDO | 15bucks.co.za | Chicken Licken | Bang Bang Mix |
Ogilvy & Mather Cape Town | Scirocco Sonic Highway | Volkswagen South Africa | Scirocco |
OgilvyOne Worldwide Nairobi | The World’s 1st Smellable Website | Basco Paints Ltd | Duracoat Fragrant Paint Range |
Publicis Machine | French Kiss | Publicis Machine | Advertising Agency/Merger |
IN1E: Digital & Interactive – Social Media | |||
Entrant | Title | Brand | Product |
Advantage Y&R | Share Blood | World Health Organisation | Blood donor day |
Aqua / Wunderman | Say it happy | Coca-Cola South Africa | Coca-Cola |
Hellocomputer | Social Feed | Peninsula School Feeding Association | Social Feed |
IMPACT BBDO Dubai | Give Mom Back Her Name | UN Women | UN Women |
IMPACT BBDO Dubai | Goodbye Bad Luck | Loto Libanais | Loto Libanais |
Ireland/Davenport | #TheDress | Salvation Army | Carehaven |
King James Group | Someone in Cape Town | City of Cape Town | City of Cape Town |
King James Group | One Rand Man | Sanlam | Sanlam Brand |
King James Group | The Gentleman’s Wager | The Race | Insta-Race | Brandhouse Beverages | Johnnie Walker |
Liquorice | Battle Of The Spreads | Pioneer Foods | Marmite & Bovril |
Liquorice | #TweetDreams | SA Home Loans | SA Home Loans |
Liquorice | Instant Inspiration | Knorr | whatsfordinner |
Lowe and Partners Cape Town | Get me to 21 | Organ Donor Foundation | Organ Donor Foundation |
Ogilvy & Mather Cape Town | PoloTag | Volkswagen South Africa | New Polo |
Ogilvy & Mather Johannesburg | More Than A Click | POWA (People Opposing Women Abuse) | POWA (People Opposing Women Abuse) |
Ogilvy & Mather Johannesburg | Give me strength | YouTube PreRoll | Lucozade | Energy Drink |
TBWA Hunt Lascaris Durban | Opening of Barliament | TOPS at SPAR | TOPS |
TBWA\Hunt\Lascaris Johannesburg | #Unradio | Cliff Central | Online Radio Station |
TBWA\Hunt\Lascaris Johannesburg | #ToughDecisions | Médecins Sans Frontières | Awareness / Donations |
IN1F: Digital & Interactive – Applications, Games & Interactive tools | |||
Entrant | Title | Brand | Product |
99c | Your Legend Lives On | Tassenberg | Tassenberg |
Formula D Interactive | BLOK App | BLOK | BLOK Urban Developments |
Mann Made Media | Pixels of Purpose | Barclays Africa | Arrival experience interactive installation |
Ogilvy & Mather Johannesburg | Flash & Win | KFC | Food |
Ogilvy & Mather Johannesburg | SoundBite | KFC | Food |
IN2A: Digital & Interactive – Mobile Advertising | |||
Entrant | Title | Brand | Product |
Ogilvy & Mather Cape Town | PoloTag | Volkswagen South Africa | New Polo |
Ogilvy & Mather Cape Town | The Uber Test Ride | Volkswagen South Africa | Volkswagen up! |
Ogilvy & Mather Johannesburg | Give me strength | Waze | Lucozade | Energy Drink |
IN2B: Digital & Interactive – Mobile Applications & Sites | |||
Entrant | Title | Brand | Product |
King James Group | Santam App | Santam | Santam |
Liquorice | OMO Fast Kids | OMO | OMO Laundry Detergent |
M&C Saatchi Abel | Open Your City Mobile Experience | Brandhouse | Heineken |
NATIVE VML | Choma | HIV South Africa | Multi-Channel Sex Education Platform |
Squad Digital and SCANAD | Capture Kenya – Unexpected Kenya App | Safaricom | Safaricom Calendar |
TWO.AM Agency | Col’Cacchio Instagram Spin | Col’Cacchio | Col’Cacchio |
IN3A: Digital Integrated Campaign | |||
Entrant | Title | Brand | Product |
Hellocomputer | Social Feed | Peninsula School Feeding Association | Social Feed |
King James Group | The Gentleman’s Wager | The Race | Brandhouse Beverages | Johnnie Walker |
King James Group | Santam App | Santam | Santam |
King James Group | One Rand Man | Sanlam | Sanlam Brand |
Liquorice | Instant Inspiration | Knorr | whatsfordinner |
Ogilvy & Mather Cape Town | Own a Piece of South Park | Comedy Central | South Park |
Ogilvy & Mather Cape Town | PoloTag | Volkswagen South Africa | New Polo |
Ogilvy & Mather Johannesburg | SoundBite | KFC | Food |
Ogilvy & Mather Johannesburg | You Can Help | FNB | Bank |
Ogilvy & Mather Johannesburg | Give me strength | Lucozade | Energy Drink |
TBWA\Hunt\Lascaris Johannesburg | #ToughDecisions | Médecins Sans Frontières | Awareness / Donations |
The Jupiter Drawing Room (South Africa) Cape Town | #FaboulousDressProject | Unilever | Skip |
Y&R SA | GIVA | The Safety Lab | Digital giving platform |
XB1A: Ubuntu Award | |||
Entrant | Title | Brand | Product |
Espresso Engage | Supporting tomorrow’s leaders, today! | Siyakha Education Trust | Learning Lab |
Geometry Global Dubai | Handle On Hygiene | Unilever | Lifebuoy |
Gloo@Ogilvy | You Can Help | FNB | Bank |
Havas Worldwide | Recycle to learn | UBCI GROUPE BNP PARIBAS | CORPORATE SOCIAL RESPONSIBILITY |
Hellocomputer | Social Feed | Peninsula School Fedding Association | Social Feed |
Jericho Advertising | Sunlight – Ray of Hope | Unilever | Sunlight 2 in 1 |
Lumkani | Lumkani Fire Detection | Lumkani | Lumkani Fire Detector |
Mathews & Associates Architects | The Cool Capital 2014 Biennale | Mathews & Associates | Designer City Festival |
Nando’s | Nando’s Art Initiative | Nando’s Art Initiative | Enterprise Development |
NATIVE VML | Made By You & Cavendish Square | Cavendish Square | Shopping centre |
Ogilvy & Mather Johannesburg | KFC Add Hope | KFC | Add Hope |
Uber Technologies South Africa | UberAssist | Uber | UberAssist |
Y&R SA | GIVA | The Safety Lab | Digital giving platform |
Y&R SA | Hope Soap | The Safety Lab | Soap |
Y&R SA | Reflector Protector | Edward Snell | Coaster |
Y&R SA | Be CitySmart | The Safety Lab | Mobile billboard |
YA1A: Student – TV, Cinema & Internet Commercials | |||
Entrant | Title | Brand | Product |
AFDA The South African School of Motion Picture Medium and Live Performance | Paths of Vision | Ster Kinekor | Ster Kinekor |
YA1B: Student – Motion Graphics | |||
Entrant | Title | Brand | Product |
AAA School of Advertising Cape Town | Come Together | Beetles | Music Video |
University of Pretoria | The Maddy Show | University of Pretoria | Information Design |
YA2A: Student – Radio Commercials | |||
Entrant | Title | Brand | Product |
AAA School of Advertising Cape Town | Doilies | Safari Now | Accommodation Booking Site |
AAA School of Advertising Cape Town | Jumping Castle | Safari Now | Accommodation Booking Site |
AAA School of Advertising Cape Town | Camping Trip | Safari Now | Accommodation Booking Site |
AAA School of Advertising JHB | Interruption | Skoobs Bookshop | Skoobs Bookshop |
AAA School of Advertising JHB | TIK | Arrive Alive | Arrive Alive |
YA3A: Student – Newspaper & Magazine Advertising | |||
Entrant | Title | Brand | Product |
AAA School of Advertising | Soweto | Absolut | Absolut Vodka |
AAA School of Advertising | Constellation | National Geographic | National Geographic Kids |
AAA School of Advertising Cape Town | Excavator | Bose | QuiteComfort 25 Noise Cancelling Headphones |
AAA School of Advertising Cape Town | Train | Bose | QuiteComfort 25 Noise Cancelling Headphones |
AAA School of Advertising Cape Town | Plane | Bose | QuiteComfort 25 Noise Cancelling Headphones |
AAA School of Advertising Cape Town | Heli-Dragonfly | Bose | QuiteComfort 25 Noise Cancelling Headphones |
AAA School of Advertising Cape Town | Jet-Origami | Bose | QuiteComfort 25 Noise Cancelling Headphones |
AAA School of Advertising Cape Town | Motor-Pedalbike | Bose | QuiteComfort 25 Noise Cancelling Headphones |
AAA School of Advertising JHB | RIP | Doom | Doom |
AAA School of Advertising JHB | Nguni | Scrabble | Scrabble |
AAA School of Advertising JHB | Karoo | Scrabble | Scrabble |
AAA School of Advertising JHB | Corrugated Iron | Scrabble | Scrabble |
Red & Yellow School of Logic and Magic | Missing Out – How it feels to be Illiterate | Project Literacy | Project Literacy |
Red & Yellow School of Logic and Magic | Missing Out – How it feels to be Illiterate | Project Literacy | Project Literacy |
Red & Yellow School of Logic and Magic | See the World the Garmin Way. | Garmin | Vivo Fit 2 Activity Tracker |
Red & Yellow School of Logic and Magic | See the World the Garmin Way. | Garmin | Vivo Fit 2 Activity Tracker |
Red & Yellow School of Logic and Magic | See the World the Garmin Way. | Garmin | Vivo Fit 2 Activity Tracker |
Red & Yellow School of Logic and Magic | Scary Stories | Project Literacy | Project Literacy |
Red & Yellow School of Logic and Magic | Anything is Possible | HTH | HTH Pool Cleaner |
Red & Yellow School of Logic and Magic | Scary Stories | Project Literacy | Project Literacy |
Red & Yellow School of Logic and Magic | Scary Stories | Project Literacy | Project Literacy |
Red & Yellow School of Logic and Magic | Missing Out – How it feels to be Illiterate | Project Literacy | Project Literacy |
Stellenbosch Academy of Design and Photography | Don’t Shut Them Away | Salvation Army | Salvation Army |
Stellenbosch Academy of Design and Photography | Surround Sound | Sennheiser | Headphones |
Stellenbosch Academy of Design and Photography | Canderel Sweetener | Canderel | Sweetener |
Stellenbosch Academy of Design and Photography | No Burn | Nivea for Men | Cooling Shaving Foam |
Stellenbosch Academy of Design and Photography | A Breathe of Fresh Air | Bosch | Hygienic Filter System Vacuum |
Stellenbosch Academy of Design and Photography | Parking Everywhere | Smart Car | Smart Car |
YA3B: Student – Indoor Posters | |||
Entrant | Title | Brand | Product |
AAA School of Advertising Cape Town | Cryptozoology | Cryptozoology | Cryptozoology Poster |
AAA School of Advertising Cape Town | Rocking the Diasies shwe-shwe style | Rocking the Daisies | Poster |
AAA School of Advertising Cape Town | Bow Bella | Kroko | Foot Deodorant |
AAA School of Advertising Cape Town | Eddy Eyes | Kroko | Foot Deodorant |
AAA School of Advertising Cape Town | Otis Green | Kroko | Foot Deodorant |
greenside design center college of design | Plagiarism | N/A | Infographic Poster |
Red & Yellow School of Logic and Magic | Thomas Young | SciFest | Grahamstown Science Festival |
Red & Yellow School of Logic and Magic | Christiaan Huygens | SciFest | Grahamstown Science Festival |
Red & Yellow School of Logic and Magic | Isaac Newton | SciFest | Grahamstown Science Festival |
University of Pretoria | Ahah-moments in history | Private | Inspirational posters |
YA4A: Student – Logos and Identity Programmes | |||
No finalists for this category | |||
YA4B: Student – Collateral Design | |||
Entrant | Title | Brand | Product |
AAA School of Advertising Cape Town | Tactiles | Selfpromo | Fabric Swatch |
AAA School of Advertising Cape Town | African Quilt | National Geographic | Calendar |
Source: Loeries Awards
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