by Oresti Patricios (@orestaki) The Liberty Group’s history is closely tied to that of Sandton’s, which is why the latest brand-building campaign from the financial brand makes such sense. Liberty is the owner of Sandton City which first opened its doors about a decade and a half after the financial brand was founded by Donald Gordon.
Tag archives: foxp2
Loerie Awards 2013: All winners list
The second night of the 35th Annual Loerie Awards took place last night, Sunday, 22 September 2013, at the CTICC. FoxP2 won a Grand Prix for Frank.net’s “Death Doesn’t Have To Try Very Hard” (Radio Campaign category), while MTN’s “The Everywhere Library” by MetropolitanRepublic won a Grand Prix in the Media Innovation category.
SA wins Design, Press & Radio Lions, takes first gold #canneslions
The Design, Press, Radio and Cyber Lions category winners have been announced at the annual Cannes Lions International Festival of Creativity.
Design Annotator: Fast Cars And Interesting Faces
Design Annotator with Uno de Waal is a new column featuring the top design work from South Africa’s biggest online creative showcase, Between 10 and 5, curated by Publisher Uno de Waal @Unodewaal.
June is always a special month for us at Between 10and5. This month we focus on projects that young people are doing, or projects that involve the youth in some way. I’m really excited to bring you the best of what the next generation of South African creatives are bringing to the table. We also have some great illustration work as always, and a personal favourite of mine is the street photography coming from Durban.
EXCLUSIVE: FoxP2 Johannesburg open for business
by Herman Manson. FoxP2 has officially opened its new Johannesburg agency head-quartered in the Design Quarter in Fourways.
Ad of the Week with Oresti Patricios – Lawrence Anthony, Coronation and the lesson of trust
I am writing about FoxP2’s incredible “Trust is earned” television commercial which was directed by Robin Goode of Giant Films, for Coronation.
Martin Sorrell shoots down independent agencies
by Herman Manson. WPP Chief Executive Martin Sorrell caused something of an outcry in Australia recently when he told a trade publication there that it will become “increasingly hard for independent agencies to survive or thrive.”
So What Have The Loeries Done For You Lately?
by Justin Gomes. Charl Thom recently wrote a piece on advertising awards that got me thinking about the role the Loerie Awards have played in my career.
Charl Thom tackles current agency compensation models – “we need to move from cost to value”
by Charl Thom. To date, the advertising industry has still not figured out the perfect compensation model.
Brand Journeys: MWeb – not quite ‘just like that’
For many people MWEB is still the big black box, which it launched in 1997, the same year the business was established by MIH Limited (a Naspers company). The big black box, in case you don’t get it, was a box, and black, and offered wary South Africans everything they needed to connect to the Internet via dial-up modem, with the payoff line “Just like that” (I still hear the finger snap in the background).
The commercial Internet was new, exciting, and big business was getting in on the act. The first dot com bubble had yet to burst and MWEB was spending large swathes of money buying up rival ISPs before its 1998 listing on the JSE.
Today it is a friendly consumer brand wholly owned by Naspers. Its pay-off line has changed to Connect & You Can to reflect the growing acceptance and integration of the Internet into daily lives. It serves a user base of over 300 000 subscribers (which is not that much higher than figures available for 2005 – although it has had success in converting many of those to ADSL) of whom more than 200 000 sits on ADSL. They consume 4.5 petabytes (4,500,000,000,000,000 bytes) of bandwidth per month.