by Herman Manson. MarkLives chats to Amplicon PR’s Kate Thompson-Duwe about evolving business models for PR agencies and more.
Tag archives: foxp2
Ad of the Week: How to make a hipster cry
by Oresti Patricios. Oh, those poor hipsters! They’ve been under fire again from craft beer, Garagista, with Tears of the Hipster…
Ad of the Week: More than merely money
by Oresti Patricios (@orestaki) This week I am breaking with convention again. I am not going to focus on a typical advertisement, but rather on the Project Phoenix campaign, spearheaded by FoxP2 that does something other than sell a product or brand.
Agency Leaders: 2014’s most-admired ad agency in Cape Town
by Herman Manson. Every year, MarkLives polls South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from. Today, we publish the results of our regional Cape Town poll.
FNB moves from MetropolitanRepublic to FoxP2
by Herman Manson. MetropolitanRepublic has lost the FNB account, MarkLives.com has learned, which FNB has moved to FoxP2 Group.
Ad of the Week: It’s hip, Jim. But not as we know it
by Oresti Patricios (@orestaki) What happens when you look around you and almost everyone’s a hipster, except you? As with all cultural phenomena, hipsterism has hit full stride and is now the source of many a meme, and has broken into the commercial mainstream. So no surprise *drumroll* that hipsterism is the focus of this week’s wickedly clever advertising campaign from FoxP2 for Garagista.
Ad of the Week: Ever heard of a laptop billboard?
by Oresti Patricios (@orestaki) Even though I work in the industry, sometimes we overlook great campaigns. But fortunately awards shows can bring these lost gems back into sharp focus for me. This campaign, by FoxP2 for Ster-Kinekor, which ran late last year, won second place in the recent Creative Circle’s Ad of the Year in the Out of Home category, giving me another chance to look at it for Ad of the Week.
FoxP2 skips award shows, finds new inspiration
by Herman Manson (@marklives) FoxP2 isn’t entering any award shows this year. Instead it is investing that budget in sending staff members around the world to a series of conferences and events the agency hopes will inspire them, and their work, and align it with new ideas and international best practice.
Agency Leaders: 2013’s most-admired ad agency in South Africa
by Herman Manson (@marklives) The annual poll by the MarkLives team amongst South Africa’s leading agency executives has already revealed which agencies, agency leaders and creatives are most admired by regional peers. This set today’s results rather nicely. Which city will play host to the most admired agency an ad execs in the country? Will it be Johannesburg with Joe Public or Cape Town with Ogilvy Cape Town?
Agency Leaders: 2013’s most-admired ad agency in Cape Town
It’s always good to know what the boss thinks. Having polled Cape Town’s agency leaders we can now tell what those leading the city’s ad agencies think of their competitors, who they see as effective managers and great creatives, and where they believe their future competition is likely to come from.