At the recent memorial and tribute to Steve Jobs, Jonathan Ive, Chief Designer of Apple, had the following to say about ideas: “Steve treated the process of creativity with a rare and wonderful reverence. You see I think he, better than anyone, understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts. So easily missed. So easily compromised. So easily just squished.”
Tag archives: agencies
Clients say “screw the line” – Godfrey Morley
Godfrey Morley has been running Draftfcb Cape Town]] for a little over a year. As someone who has spent most of his career on the client side of the table – he was head of sponsorship for SAB, communications director for McDonalds, marketing director of Samsung and executive director at Thebe Tourism Group – Morley brings a strong focus on business transformation to the agency.
A case for creative technology and technological creativity
Team Derrick, Myles Hoppe, Mark Stead and Livio Tronchin, asks how innovation, technology,
creativity and an entrepreneurial spirit can come together to build a creative economy for Cape Town that is more than skin deep.
Building the proposition of Creative Cape Town is imperative to the city’s survival in business. The city is still fundamentally a fishing village/holiday destination and does lack the hard-working business, although the hard-working mentality certainly exists. In fact, from many people we know, we’ve heard that they work far harder and longer hours here than in Jo’burg.
Brianna Graves’ global (ad)venture
Brianna Graves has set out to discover the true state of global advertising by packing her bags, taking her savings, and getting on a plane. Travelling to six top ad agencies in six countries, including so far South Africa (where she spent a month with Hunts at its Jozi, Cape Town and Durban offices) and Canada (where she joined TAXI), Graves is documenting her experiences online at The Saturn Return Project.
D&AD 2011 SA winners: Points list
The Creative Circle has released the points list of the South African D&AD Winners.
Global agency groups find growth in digital, emerging markets
Financial results for the first quarter of 2011 from some of the world’s largest ad agency networks are showing rapid growth in emerging markets. Increasingly, agency networks expect their future, and future profits, to be tied in with markets outside the US or Western Europe. The stars of the show? China and Latin America. Digital spend, also in emerging markets, is driving quite a bit of the growth as well.