Cheryl Hunter’s weekly wrap of the latest market and consumer research.
Category archives: Watch
#Campaigns: How Nando’s fixed 70k names for spellcheck
by MarkLives. We kick off our new feature by highlighting Nando’s “#rightmyname” by M&C Saatchi Abel, which launched in February 2018.
Advertising & culture — it’s Africa’s time to inform our work
by Masego Motsogi. Are we as an industry making a difference — or are we simply regurgitating old American references and passing them off as something fresh and edgy?
#AgencyFocus: Family-run agency plays by own rules
by Carey Finn. Father-and-son-driven design-branding agency, Xfacta, is having fun while showing the industry what it can do within the design space.
Young, Gifted & Killing It: Tebogo Malope
by Veli Ngubane. Tebogo Malope is an award-winning filmmaker and the director behind some memorable TVCs, music videos, movies and TV series.
#DesignIndaba: Architecture & life after disaster
by Herman Manson. Chilean architect, Alejandro Aravena, recounted his experiences in helping to reconstruct the city of Constitución after an 8.8 earthquake and tsunami in 2010.
Shelf Life: Lemaitre’s new CI • Secco drink infusions • LOL Surprise toys
Cheryl Hunter’s weekly pick of all things new in retail — consumer products launches, retail news and FMCG campaigns!
Cover Stories: Art Africa, Cabaret Voltaire, Emergence, ESPN & TIME
Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world.
The Martini Shot: The importance of freeing the bid, SA-style
by Bobby Amm. While our overseas contemporaries are more focused on female directors getting more opportunities, South Africa’s history means the challenge of promoting greater diversity is a lot more complex.
Headspace: Brand loyalty & the not-so-monogamous consumer
by Tenielle Maris. Should brand managers focus their attention on recruiting new customers or on creating deep relationships with loyal customers to optimise brand growth?