by Carey Finn. Historically, 1886 has flown under the radar but it’s starting to share its stories in a bid to boost brand awareness.
Category archives: Watch
FastForward: The future & the role of marketers
by Marguerite Coetzee. Increasingly, our role as marketers is to not only uncover the future but to prepare brands and companies for it, and to help them shape the future they want.
#AgencyFocus: TMI’s T and I — transparency and integration
by Carey Finn. TMI Media believes both are key to its success — as well as that of its clients.
Headspace: Behavioural science & consumerism
by Tenielle Maris. Brands are demonstrating the art of nudging in simple ways that go back to human-led insights and don’t necessarily rely on traditional rewards.
#Loeries2018: The chillest and the K-word
by Herman Manson. Ah, Durbs, the chillest place in South Africa. And, once again, the destination for (mostly) SA advertising creatives looking for some awards-bling and a good time.
EXCLUSIVE: Rob McLennan exits King James II, Jenner takes the helm
by Herman Manson. Rob McLennan, who won’t be leaving advertising, plans on pursuing a number of passion projects of his own.
YGK: Nwabisa Mda, Thembe Mahlaba & Bongeka Masango
by Veli Ngubane. This Women’s Month we showcase three phenomenal young women who’re changing how we consume content through their Pap Culture platform.
Media Redefined: How to win a Cannes Media Lion
by Martin MacGregor. There are two very clear themes that are being rewarded: relevance and dominance.
#AgencyFocus: Surviving disaster, a blank slate & the next step
by Carey Finn. Collective ID has used the challenges of the last three years to reinvent itself, positioning collectivity, transformation and diversity as core values of the ad agency.
#Campaigns: A father & son take the long view
by MarkLives. This week we highlight the “Father’s Share” campaign for Allan Gray by King James II.