by Veli Ngubane. Tshegofatso Phetlhe — of #rightmyname fame — is an award-winning creative from Soweto.
Category archives: Watch
Africa’s 2018 Epica winners — view all the work
by MarkLives. SA takes home five awards, Egypt three and Kenya six at 2018 Epica Awards, the ad awards show judged by industry journos worldwide.
Dear Radio: What’s up with radio stations using WhatsApp?
by Paulo Dias. How are radio stations using the messaging platform on-air and does it offer any possibility for advertisers?
#Campaigns: Reappropriating words of prejudice, paternalism
by MarkLives. This week we feature insight into PPS’s “Breaking the Stereotypes” campaign by Promise.
#AgencyFocus: The Unit — from clubbing to brandland
by Sabrina Forbes. Entertainment-based collective, The Unit, has become an important player in the branded-entertainment category.
FastForward: The future of opportunity & brands
by Marguerite Coetzee. It’s important to be considerate of what frames of reference we draw on, and what contexts we create.
African Echo: The business of copy & paste in Africa
by Siwe Thusi. What does the brazen disregard for intellectual property mean for building multinational brands in Africa in future?
#AgencyFocus: 27-year-old agency dances with winds of change
by Sabrina Forbes. Mortimer Harvey remains proudly independent and has evolved from BTL shopper marketing to full-service ATL.
#Campaigns: Beaded love letters, cars & a giant billboard
by MarkLives. This week we feature insight into Toyota SA’s Corolla Love Letter campaign by FCB Joburg.
Clicks ’n Tricks: CATwalk changes & the advent of the IT girl
by Charlie Stewart. Still struggling to come to terms with martech’s impact, fashion industry marketers have a new challenge on their hands.