by Marguerite Coetzee. What matters now is how we use tech to our benefit, to enhance CX, and to shape the future in a positive way.
Category archives: Watch
Brand Culture: On parody & Nando’s
by DK Badenhorst. Let’s look at a much-written-about ad that recently hit our screens: Nando’s Afrotising aka “More South African Flavour”.
#AgencyFocus: Grid Worldwide, putting the G in g-force
by Sabrina Forbes. By definition, a grid is a network of wires by which sources of power are distributed, and Grid Worldwide does just that through its unique, design-led work.
RIP Keith Rose — industry reaction and tributes
by Marklives. Keith Rose was the director behind some of SA’s most-iconic TV advertising. We will be publishing tributes and industry reaction throughout the day.
#AdForumSummit Amsterdam: Dutch agencies emphasise diversity
by Johanna McDowell. Diversity is foremost in the minds of the Dutch ad agencies — very refreshing — and we certainly witnessed the future of the industry — very revealing.
FastForward: The future of belonging
by Marguerite Coetzee. The need for human beings to belong is a powerful brand message.
Young, Gifted & Killing It: Kutlwano Ditsele
by Veli Ngubane. This month we profile Kutlwano Ditsele, Seriti Films founding partner and creative producer.
#Campaigns: Africa will #GetItBack
by MarkLives. This week we feature insight into Castle Milk Stout’s #GetItBack campaign by Joe Public United.
Brand Culture: Comparative advertising & brand-building
by DK Badenhorst. It’s argued that comparative advertising is an ineffective way of building brands but sometimes it does work.
#Campaigns: Ballet shaped by real-time data mined from social media
by MarkLives. This week we feature insight into Joburg Ballet’s “Breaking Ballet” campaign by TBWA\Hunt Lascaris.