by Carey Finn. Digital agency Hoorah’s strategy for embedding itself in the market has three core aspects: data, creativity and an atypical attitude to risk.
Category archives: Watch
#CannesLions: Cannes Virgins report — the wrap #GlennJefferyHarvey
by Jeff Harvey & Glenn Jeffery. We’ve had time to reflect on our first time at Cannes Lions, check out the work we didn’t see, and gather the photos and videos we haven’t shared yet.
Fragments: Decoding behaviour — human vs cultural conditioning
by Marguerite Coetzee. In order to understand consumer behaviour on a deep and meaningful level, it requires an exploration of the underlying macro-sociological drivers and the micro-psychological needs.
Shelf Life: Zola Nene quality • Go 4th TVC • US whiskey imports surge
Cheryl Hunter’s weekly pick of all things new in retail — consumer products launches, retail news and FMCG campaigns!
ABC of Scale: What marketers can learn from Airbnb’s growth hacking
by Charlie Mathews. How did the founders of Airbnb drive growth for what is now one of the world’s biggest hospitality marketplaces?
#AgencyFocus: TBWA\Hunts — “always in beta mode”
by Carey Finn. TBWA\ Hunt Lascaris is focused on reinvention and investment in staff.
Shelf Life: Pre-loved drives new category • Quickademy • Eat Out app
Cheryl Hunter’s weekly pick of all things new in retail — consumer products launches, retail news and FMCG campaigns!
Media Redefined: The genius of frequency
by Martin MacGregor. It wasn’t more than two days into the 2018 FIFA World Cup and I started to hear people muttering about getting annoyed by Maroon 5, Hyundai and “Don’t worry about a thing”.
Shelf Life: Certified Lego • Haute Elan pops up in CT • New Mrs Balls TVC
Cheryl Hunter’s weekly pick of all things new in retail — consumer products launches, retail news and FMCG campaigns!
Adnalysis: How rigid should a brand positioning be?
by Bogosi Motshegwa. What happens when a brand is positioned in such a way that it limits or stifles its availability or distribution and accessibility to people?