by Jeff Harvey & Glenn Jeffery. We two 40-year old Cannes Lions virgins from Grey SA have teamed up with MarkLives to provide a wide-eyed, slightly sweaty and not-entirely innocent take on Cannes Lions 2018.
Category archives: Watch
#CannesLions: View all the Grand Prix winning work
by MarkLives. With Cannes Lions 2018 done and dusted, we take a look at all the Grand Prix-winning work for this year.
#CannesLions: SA wins in Radio, Design, Print — plus a Grand Prix!
by MarkLives. South Africa once again took home a Grand Prix in Radio & Audio, plus wins in Design and Print & Publishing. Morocco won in Outdoor.
Unorthodoxy: Combating brand indifference & active avoidance
by Gau Narayanan. Our primary marketing challenge is to tackle one thing and one thing alone: mass indifference.
Shelf Life: Three Ships TVC • NuMe’s Not So Naughty • 80th Burger King
Cheryl Hunter’s weekly pick of all things new in retail — consumer products launches, retail news and FMCG campaigns!
Brands must speak less more often — James Yeats Smith [interview]
by Nils Adriaans. According to South African-born James Yeats Smith, brands need to think harder before they speak.
Cover Stories: Interview, Readymag Stories, The Lake, TIME & Zeit
Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world.
Shelf Life: Purple Pongrácz • New Chappies facts • Seltzer Essence
Cheryl Hunter’s weekly pick of all things new in retail — consumer products launches, retail news and FMCG campaigns!
Fragments: Decoding culture — how context shapes meaning
by Marguerite Coetzee. Culture is also a context, a world in which messages are communicated. We can decode these meanings if we first understand the context.
Ogilvy announces new brand identity, structure
by MarkLives. Ogilvy (now minus the Mather) sees a new logo and organisational design that transforms it from a “matrix-managed holding company of sub-brands” to “one brand represented by twelve crafts”.