by MarkLives (@marklives) The first Cannes Lions winners were announced last night, Tuesday, 19 June 2018, and South Africa once again took home a Grand Prix in Radio & Audio, plus wins in Design and Print & Publishing. Morocco won in Outdoor but SA didn’t feature in Mobile and Outdoor.
Congratulations @OgilvySA, winning a Grand Prix for the Soccer Song for Change campaign for AB InBev! #CannesLions pic.twitter.com/DE7KgNWuvw
— LIONS | The Home of Creativity (@Cannes_Lions) June 19, 2018
J. Walter Thompson Casablanca won Bronze in the Outdoor category for its campaign for KitKat, becoming the first agency in Morocco to win at Cannes.
https://twitter.com/JWTMEA/status/1009310743156666368
South Africa’s wins
Radio & Audio
Award |
Prize |
Cat no. |
Title |
Client |
Product |
Entrant / idea creation |
Production |
PR |
Additional |
| Grand Prix | Grand Prix | A12/035 | SOCCER SONG FOR CHANGE | AB-INBEV AFRICA | CARLING BLACK LABEL – ANTI WOMEN ABUSE INITIATIVE | OGILVY CAPE TOWN | AUDIO MILITIA, Johannesburg | OGILVY CAPE TOWN / AB-INBEV AFRICA, Johannesburg | AUDIO MILITIA, Johannesburg |
| Gold Lion | Gold Lion Campaign | B03/037 | DATE | FLIGHT CENTRE YOUTH & ADEVENTURE | YOUTH & ADVENTURE | TBWA\HUNT\LASCARIS, Johannesburg | |||
| Gold Lion Campaign | B03/038 | SWIM | FLIGHT CENTRE YOUTH & ADEVENTURE | YOUTH & ADVENTURE | TBWA\HUNT\LASCARIS, Johannesburg | ||||
| Gold Lion Campaign | B03/039 | FESTIVAL | FLIGHT CENTRE YOUTH & ADEVENTURE | YOUTH & ADVENTURE | TBWA\HUNT\LASCARIS, Johannesburg | ||||
| Silver Lion | Silver Lion Campaign | A05/064 | STALKER | VOLKSWAGEN SOUTH AFRICA | VW BRAKE ASSIST | OGILVY CAPE TOWN | |||
| Silver Lion Campaign | A05/065 | FUNERAL | VOLKSWAGEN SOUTH AFRICA | VW BRAKE ASSIST | OGILVY CAPE TOWN | ||||
| Silver Lion | Silver Lion Campaign | A07/008 | DATE | FLIGHT CENTRE YOUTH & ADEVENTURE | YOUTH & ADVENTURE | TBWA\HUNT\LASCARIS, Johannesburg | |||
| Silver Lion Campaign | A07/009 | SWIM | FLIGHT CENTRE YOUTH & ADEVENTURE | YOUTH & ADVENTURE | TBWA\HUNT\LASCARIS, Johannesburg | ||||
| Silver Lion Campaign | A07/010 | FESTIVAL | FLIGHT CENTRE YOUTH & ADEVENTURE | YOUTH & ADVENTURE | TBWA\HUNT\LASCARIS, Johannesburg | ||||
| Silver Lion | Silver Lion | A09/012 | HUGH MASEKELA TRIBUTE | UNIVERSAL MUSIC AFRICA | UNIVERSAL MUSIC AFRICA | HAVAS JOHANNESBURG | |||
| Silver Lion | Silver Lion Campaign | A11/012 | IGUGU LEBO | CELL C | C SURANCE | 1886, Johannesburg | |||
| Silver Lion Campaign | A11/013 | IGUGU NOMSA | CELL C | C SURANCE | 1886, Johannesburg | ||||
| Silver Lion Campaign | A11/014 | IGUGU SIYA | CELL C | C SURANCE | 1886, Johannesburg | ||||
| Bronze Lion | Bronze Lion Campaign | A01/036 | 1. MAKE A DIFFERENT FRIEND – THE REALLY SMART WATCH GUY | ABINBEV | CASTLE LAGER | OGILVY JOHANNESBURG | |||
| Bronze Lion Campaign | A01/037 | 3. MAKE A DIFFERENT FRIEND – THE PINKIE RING GUY | ABINBEV | CASTLE LAGER | OGILVY JOHANNESBURG | ||||
| Bronze Lion Campaign | A01/038 | 2. MAKE A DIFFERENT FRIEND – THE NO SENSE OF PERSONAL SPACE GUY | ABINBEV | CASTLE LAGER | OGILVY JOHANNESBURG | ||||
| Bronze Lion | Bronze Lion | B01/054 | SOCCER SONG FOR CHANGE | AB-INBEV AFRICA | CARLING BLACK LABEL – ANTI WOMEN ABUSE INITIATIVE | OGILVY CAPE TOWN | AUDIO MILITIA, Johannesburg | OGILVY CAPE TOWN / AB-INBEV AFRICA, Johannesburg | AUDIO MILITIA, Johannesburg |
| Bronze Lion | Bronze Lion | B03/181 | STALKER | VOLKSWAGEN SOUTH AFRICA | VW BRAKE ASSIST | OGILVY CAPE TOWN |
Design
Award |
Prize |
Cat no. |
Title |
Client |
Product |
Entrant / idea creation |
| Bronze Lion | Bronze Lion | C04/033 | MTV #FCKHIV | VIACOM / MTV | MTV | OGILVY JOHANNESBURG |
Print & Publishing
Award |
Prize |
Cat no. |
Title |
Client |
Product |
Entrant / idea creation |
| Silver Lion | Silver Lion Campaign | A13/001 | FRASIER | COMMISSION FOR GENDER EQUALITY | COMMISSION FOR GENDER EQUALITY | DDB SOUTH AFRICA, Johannesburg |
| Silver Lion Campaign | A13/002 | ETHAN | COMMISSION FOR GENDER EQUALITY | COMMISSION FOR GENDER EQUALITY | DDB SOUTH AFRICA, Johannesburg | |
| Silver Lion Campaign | A13/003 | ERIC | COMMISSION FOR GENDER EQUALITY | COMMISSION FOR GENDER EQUALITY | DDB SOUTH AFRICA, Johannesburg | |
| Silver Lion Campaign | A13/004 | STEVE | COMMISSION FOR GENDER EQUALITY | COMMISSION FOR GENDER EQUALITY | DDB SOUTH AFRICA, Johannesburg | |
| Silver Lion | Silver Lion | B02/003 | THE NEWS YOU NEED TO SEE | PEOPLE OPPOSING WOMEN ABUSE | PEOPLE OPPOSING WOMEN ABUSE | POWA, Johannesburg / JOE PUBLIC UNITED, Johannesburg |
Morocco
Outdoor
Award |
Prize |
Cat no. |
Title |
Client |
Product |
Entrant / idea creation |
Media |
PR |
| Bronze Lion | Bronze Lion Campaign | B01/041 | STREET | NESTLÉ TUNISIE DISTRIBUTION | KITKAT BARS | J. WALTER THOMPSON, Casablanca | J. WALTER THOMPSON, Casablanca | J. WALTER THOMPSON, Casablanca |
| Bronze Lion Campaign | B01/042 | FACTORY | NESTLÉ TUNISIE DISTRIBUTION | KITKAT BARS | J. WALTER THOMPSON, Casablanca | J. WALTER THOMPSON, Casablanca | J. WALTER THOMPSON, Casablanca | |
| Bronze Lion Campaign | B01/043 | OFFICE | NESTLÉ TUNISIE DISTRIBUTION | KITKAT BARS | J. WALTER THOMPSON, Casablanca | J. WALTER THOMPSON, Casablanca | J. WALTER THOMPSON, Casablanca |
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