The latest ad that by The Jupiter Drawing Room for the Woolworths re_jeans brand. It is a new direction for the brand as it aims to become more fashion-forward and edgy. Creative: Fred Benistant, Ruth de Vantier Chowles, Waseema Sukhadia, Katia Beeden & Caryn Brits Egg Films: Kevin Fitzgerald & Jon Ronbeck Upstairs Post: Greg …
Category archives: S’HOT
Think before you print
“Printer”, the agency’s campaign for non-profit greening organisation, Food and Trees for Africa, took top honours in the “Favourite Film” category.
Football on the Coke Side of Life
The Brief: This is part of a global campaign to celebrate Cokes involvement in soccer. Cokes design agency, UK based Attik, approached Am I Collective to give the campaign an African feel.
The Solution: Am I provided the basic design elements that ultimately take the shape of the African continent. The logo is currently being rolled out across the globe at POS, on Coke cans and billboards.
Creative Team: Am I Collective
“UJ is so much more than just University”
The Client: University of Johannesburg The Agency: HKLM The Brief: This campaign was commissioned by the University of Johannesburg as an on campus/outdoor campaign to help reposition them as a place where students can embrace learning and knowledge in an engaging and fun manner that will appeal to university students as well as school leavers. …
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London is great ‘cept our burgers are better
The latest TV ad for Steers by King James Joburg features two friends Skyping . “The idea came to us when we were discussing how we all have those annoying friends overseas always rubbing it in about how great it is over there,” adds Mike Wilson, creative director. “But they all, to a man, really miss great SA products like Mrs Balls, Marmite, Pro Nutro, biltong and, of course, our amazing Steers burgers.”
Creative Directors: Greg Cameron and Mike Wilson
Bruce Lee 3 stopframe animation video
A short stopframe animation video promoting Bruce Lee Issue 3 due instore next week.
The Show is Over: Michael Jackson tribute ad
This tactical Michael Jackson tribute ad for South African entertainment retailer Musica was created, produced and on air in less than 24 hours by The Jupiter Drawing Room.
Hillbrow the new Highbrow
This range is called Highbrow and is elevating the original Love Jozi brand up a notch. “I’ve always wanted to shoot in Hillbrow – the inner city regeneration is doing so well but many people don’t know that Hillbrow is also on its way to recovery,” says designer Bradley Kirshenbaum. “With the help of organisations …
Get a free tatoo day for mom
Below the line specialists Mick and Nick took branding one step further for long time client Look & Listen. Over the Mother’s Day weekend in May, Look & Listen offered families the opportunity to show their mothers just how much they are loved by getting a free semi-permanent spray-on tattoo. The idea formed part of a wider in-store campaign where a number of suitable Mother’s Day products had been selected and prominently merchandised.
Creative Director: Nick Liatos
Rose’s outdoor campaign uses Baroque art style
This outdoor series was developed by Draftfcb Impact to relaunch the Rose’s range of flavoured cordials. It comprises six executions – one for each of the flavours in the revamped range – of a young woman in a fantasy scene. Each evokes airbrushed Baroque album art, and each was conceptualized by one of the Draftfcb Impact creatives before being recreated by professional illustrator, Clive Kirk.