momentum, velocity films, draftfcb, keith rose, advertising, natalie du toit
Category archives: S’HOT
SENÓR JACK – The world’s fastest Indian
COMMERCIAL DETAILS: PRODUCT/SERVICE: BAJAJ – Pulsar 220 TITLE: SENÓR JACK – The world’s fastest Indian LENGTH (RUNNING TIME): 60 sec COUNTRY OF ORIGIN: India COUNTRY OF BROADCAST: India FIRST AIR DATE: July 2009 PRODUCTION INFORMATION: PRODUCTION COMPANY: Velocity Films PRODUCTION COMPANY CITY: Cape Town DIRECTOR: Keith Rose PRODUCER: Grant Davies AGENCY INFORMATION: AGENCY: Ogilvy & …
‘The i20 is a part of your life’
This ad for the Hyundai i20 was created by agency The Jupiter Drawing Room. “We wanted to position the i20 as a car packed with fun and excitement, all wrapped in a stylish and powerful package. Our launch TVC illustrates this by showing the i20 having fun with a group of friends – literally,” says spokesperson Nadia Riepenhausen. The take-out is ‘The i20 is a part of your life’.
Internet Solutions: from ‘what if’ to ‘when’
The new IS when ‘what if’ becomes ‘when’ brand campaign includes print and outdoor advertising, a redesigned corporate identity (CI), digital and social media elements, PR and event management.
Domus looks to Africa
The design and publishing agency, The President, has collaborated with Berlin-based design agency, onlab, on the Intersections pages for the July/August issue of the Italian architecture and design magazine, Domus.
Nicolas Bourquin, Managing and Creative Director at onlab, approached The President to design the cover and four illustrations for the Intersections pages of the Africa issue. The style of the illustrations by Hannes Bernard were inspired by Dutch wax fabric designs.
First kiss – great ad produced here in Cape Town
A story about a little boy’s first kiss and his willingness to share what he has been given with the World.
Beefing up Pinocchio for Mr Min*
Beefing up Pinocchio for Mr Min*
Euro RSCG South Africa has turned the fictional wooden puppet who dreamt of becoming a real boy into a fashion model, for a creative campaign launching a new range of fragrances for Mr Min Furniture Polish. The campaign takes inspiration from cologne advertising. Mr Min Natural Essences is positioned as “the new fragrance for wood”, in a line reminiscent of a fragrance ad. In addition to the print ad, Euro RSCG also created an in-store display that brought the fragrance counter to shoppers. It designed a wooden ‘perfume stand’ displaying the four variants of Mr Min Natural Essences, complete with wooden test strips.
Creative director: James Daniels
Art director: Laura May Vale
Copywriter: Justin Wanliss
Illustrator: Clive
* It’s so romantic
The Flying Germ Show
Festival goers at the recent Innibos festival in Nelspruit had a first look at The Flying Germ Show, ‘a major theatrical production extolling the benefits of using the household cleaning product Domestos,’ sponsored by you guessed who.
Plascon alter ego
This new TV ad for Plascon was created by King James. You would never say this was an ad for a paint brand.
Rock4Aids
The latest direct mailer which is being used to engage international and local music artists and corporate sponsors to Joe Public’s Rock4Aids charity. Rock4Aids is an annual benefit concert raising funds for the fight against HIV/AIDS.