The VW Citi is being retired after 25 years in production. The last Citi will be doing a victory lap around the country to offer everyone the opportunity to come and bid farewell to Citi by signing the vehicle. The entire victory lap can be followed at goodbyeciti.co.za and on Goodbye Citi’s Facebook, Twitter, Flickr and YouTube pages – where the public can also post their goodbye messages.
Category archives: S’HOT
Cat food cashes in on District 9
The recent launch of sci-fi blockbuster District 9 presented an ideal opportunity for The Jupiter Drawing Room, Cape Town to align the Lucky Pet brand with the movie storyline through placement of the brand within cinemas. In the movie the aliens have developed an insatiable taste for cat food and will go to great lengths …
Inside Coco Joe
A look inside Coco Joe
Steri Ts
Steri Stumpie is launching a t-shirt range in collaboration with Levi Strauss and nine of South Africa’s hottest young graphic designers. A limited edition run of 900 t-shirts will be available and will be given away to fans of the brand via the Steri Stumpie blog www.steristumpie.com and secret codes on Steri Stumpies in-store.
Forever Proteas
Masters & Savant Worldwide and TBWA Hunt Lascaris have created a TV and Cinema commercial which combines the corporate identity of Standard Bank with the fun, sun and excitement associated with watching the national cricket team play.
So did you hear about the one about Vanilla Ice drinking a beer?
Former rap star Vanilla Ice brings some tongue in cheek flavour to beer brand Castle Lite.
Steri Stumpie Pride
Ensure Steri Stumpie is entrenched as the preferred flavoured milk in the hearts of young South Africans by tapping into their own personal associations and moments with the brand.
James Dean – Legend
This commercial for Alan Gray, titled ‘Legend’, asks us to consider the possibilities of a legend like James Dean had he been given more time. What would he have achieved? How might he have benefited society?
The ad illustrates the importance of time in allowing potential to unfold. By King James and Keith Rose of Velocity Films.
King James:
Executive Creative Director – Alistair King
Head of Art – Karin Barry-McCormack
Copywriter – Paige Nick
Agency TV Producer – Caz Friedman
Managing Director – James Barty
Client Service – Laurel Mader, Bobbi van Sittert
Velocity:
Keith Rose – Director
Grant Davies – Producer Velocity
Tristan von Berg – Creative Assistant/head of research
The little Ho(a)rse
The Brief (to Am I Collective): Each character is portrayed as a classic sideshow act of and features some kind of oddity commonly associated with a sore throat. The audience is then prompted to escape this fate (The Mouth of Horrors) by using Mebucaine, a lozenge that soothes sore throats.
Creative Solution: Various photographs were composited together in Photoshop to create the strange deformed faces of the characters.
The fonts used in the signs were designed by Am I but modelled in 3D. The ads ran in Switzerland.
The Adolf Hitler, James Dean Mash up
‘Whether its software and microchips or music to swing your hips, we’ve got it.’
That’s the line from one of the ‘mash up’ images in a CNA campaign by Jupiter JHB. The campaign morphs together images of famous people, with some interesting results to make the point of CNA’s wide product range.