Think before you print
Lowe Bull Joburg was one of only seven international agencies to win a Cannes Dove at this year’s Cannes Lions 56th International Advertising Festival.
“Printer”, the agency’s campaign for non-profit greening organisation, Food and Trees for Africa, took top honours in the “Favourite Film” category.
Filmed from above, an office printer shoots out printed pages showing aerial views of a rapidly dwindling forest. Once the encroaching desert fills the page, the printer keeps churning but nothing comes out, as the paper has run out. The tagline reads: “Think before you print”.