by Jono O’Connell. This emerging technology is unleashing new possibilities and opportunities for private and commercial use.
Category archives: Tech
Digital transformation — biggest risk may be doing nothing at all
by Kim Penstone. Digital transformation — a phrase that strikes fear into the very heart and soul of anyone who isn’t a digital transformer. But not Fogg.
Media Future: Can VR become a billion-user platform?
by Arthur Goldstuck. Virtual reality is suddenly the flavour of the moment, for anything from product launches to test drives.
Clicks ’n Tricks: Google’s ad-blocking Catch 22
by Charlie Stewart. Early in June 2017, Google came out with a double-think announcement that would have made George Orwell proud.
Clicks ’n Tricks: Burger King’s ad not ok with Google
by Charlie Stewart. The latest Burger King advert for the Connected Whopper is one of the more-innovative campaigns of the year-to-date.
By Invitation Only: Start thinking of the user as mobile
by Luke Mckend. Technology means a whole new set of challenges to embrace.
Media Future: Colour is the new black
by Arthur Goldstuck. Gone are the days when only a black or white phone was cool at the high end. Now colour is all the rage.
Ad Exec: Digital demand outstrips supply
by Tom Fels. Today, the term “digital” is a holdall for so many components of business that it in itself is becoming vague.
Back2Basics: Digital vs digital
by Mark Eardley. When is digital B2B really critical? And when is it dumber than dumb? Beware the WE-Disease!
Clicks ’n Tricks: YouTube ad controversy doesn’t quite add up
by Charlie Stewart. Mostly, programmatic, AI and ML work, and we hear little about them. But god forbid the machine goes wrong.