by Charlie Stewart. The two alternatives Google is offering publishers under its Flexible Sampling programme may not be all they seem.
Category archives: Tech
Media Future: Mobicel is changing the mobile game
by Arthur Goldstuck. A South African brand that is little-known in higher-income segments, Mobicel is about to break out of the entry-level mould.
Clicks ’n Tricks: Amazon set to spark social shopping
by Charlie Stewart. Amazon Spark takes products that are available from the retail giant, blending them with an Instagram-style feed.
Media Future: Fibre revolution coming to townships
by Arthur Goldstuck. The FTTH revolution that has swept suburban South Africa is about to arrive in the country’s townships.
Media Future: Apple is great, but no ecosystem
by Arthur Goldstuck. One common myth of pairing smartphone and computer choices is the idea of needing to buy into an ecosystem.
Big Q CMOs: Modern CMOs must market beyond digital boundaries
by MarkLives. We asked a panel of key industry execs for their take on the modern CMO’s changing role. Last up is Leeya Hendricks of Oracle UK.
Media Future: Internet access in South Africa has many divides
by Arthur Goldstuck. The latest study on internet access in South Africa reveals extensive fault lines across geography, race and income.
Big Q CMOs: Marketers operate in a very-complex environment
by MarkLives. We asked a panel of key industry execs for their take on the modern CMO’s changing role. Next up is Masego Motsogi of 99c Joburg.
Clicks n Tricks: Social advertising — brands to kill golden goose?
by Charlie Stewart. American market research company, Forrester, has increased its forecasts for social adspend in the coming years.
Big Q CMOs: The new pressures faced by today’s CMOs
by MarkLives. We asked a panel of key industry execs for their take on the modern CMO’s changing role. Next up is Luca Gallarelli of Ogilvy Cape Town.