by MarkLives. We emailed a panel of key industry executives for their take on the South African ecommerce market. First up is Neil Smith of Raru.
Category archives: Tech
Clicks ’n Tricks: Mapping burger joints — a new direction for Google
by Charlie Stewart. Conspiracy theorists are wagging their tongues about the search giant’s monetisation motives.
ABC of Scale: #GrowthHackers — the new chiefs of marketing
by Charlie Mathews. In a world where big brands are regularly being disrupted, growth hackers are reengineering marketing.
By Invitation Only: Lead generation in the age of PoPi
by Gareth Mountain. Lead generation needs to be done correctly, and not many companies spend enough time on honing campaigns.
Clicks n Tricks: Optimising for voice search
by Charlie Stewart. Here is some practical guidance on how organisations may optimise their sites to improve their chances of featuring in voice search results.
Media Redefined: How to get creatives to love data
by Martin MacGregor. There is a new stream of creative output that clients are demanding and which creatives need to embrace.
Clicks ’n Tricks: The year of voice
by Charlie Stewart. Voice is in vogue —and it’s set to change the lives of consumers while creating huge complexities for marketers.
#BigQ2018: Velocity of change going to be unprecedented & unpredictable
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Prakash Patel of Fogg.
#BigQ2018: Security at forefront of consumers’ minds
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Wynand Smit of INOVO.
Media Redefined: Programmatic & the curse of the long tail
by Martin MacGregor. I have spent much time recently trying to understand the phenomenon that is programmatic buying, why it came about and why it has been so successful.