by Sabrina Forbes. Rogerwilco pairs creative with a data-first mindset to all its work as “creativity without purpose serves no one”.
Category archives: Tech
ID Congress 2018: Mauritius for innovation, digital
by Herman Manson. The ID Congress has set out to explore creative opportunities between Africa and Mauritius and, ultimately, Asia.
Media Redefined: Moving digital out of the toy shop
by Martin McGregor. One of the main problems I have with most digital ideas I see is that the focus is always on the WOW.
#AgencyFocus: iProspect — playing the numbers game
by Sabrina Forbes. Driving performance for clients is at the heart of everything the digital marketing specialist does.
Gestalt: Managed digitalisation to reduce customer churn
by Leeya Hendricks. Digital transformation is a must for continued survival but a great risk is its potential to disrupt customer relationships.
Clicks ’n Tricks: Facebook — shady data, uncool & terribly confused
by Charlie Stewart. Facebook’s malaise may be distilled into three primary issues.
EXCLUSIVE: Martech company Magnetic bought by Silversoft
by Herman Manson. Known for its agency-workflow software, the SA marketing technology firm has been acquired by the SA enterprise software and professional services company.
Clicks ’n Tricks: CATwalk changes & the advent of the IT girl
by Charlie Stewart. Still struggling to come to terms with martech’s impact, fashion industry marketers have a new challenge on their hands.
FastForward: The future of imagination & marketing
by Marguerite Coetzee. What matters now is how we use tech to our benefit, to enhance CX, and to shape the future in a positive way.
#AgencyFocus: Jellyfish diving deep in South Africa
by Carey Finn. Reporting good growth, the Durban-based digital marketing agency has set its sights on blue-chip clients.