by Charlie Stewart. Life is becoming complicated for advertisers who want to target customers as precisely as possible.
Category archives: Tech
Clicks ’n Tricks: The internet’s greatest lies
by Charlie Stewart. I’m talking about our willingness to make false claims when dealing with brands and the way they, in turn, hoodwink us by pretending they care about our opinions.
Clicks ’n Tricks: Google rearranges furniture; drops AdWords, DoubleClick
by Charlie Stewart. While the dry nature of the headline announcement received little media exposure, the move should be of interest for anyone with more than a passing interest in the future of marketing.
eMarketplaces & Brands: Impact on consumer product choices
by MarkLives. We emailed a panel of key industry executives for their take on the SA ecommerce market. Next up is Melissa Workman of Teljoy.
Technology — the challenge for marketers
by Andrew Mackenzie. We will almost certainly wake up tomorrow with a new platform, feature, or app. How will we keep up? Should we rush in to adopt? And how do we adapt to these new trends?
eMarketplaces & Brands: The ecommerce price point
by MarkLives. We emailed a panel of key industry executives for their take on the South African ecommerce market. Next up is Karl Hammerschmidt of RunwaySale.
Clicks ’n Tricks: OK, Marcel, make me some money
by Charlie Stewart. Putting artificial intelligence (AI) at the heart of an organisation — in this case, Publicis Groupe — is a very interesting play.
eMarketplaces & Brands: Huge enabler for smaller retailers
by MarkLives. We emailed a panel of key industry executives for their take on the South African ecommerce market. Next up is Ryan Bacher of NetFlorist.
eMarketplaces & Brands: Optimising online for ecommerce success
by MarkLives. We emailed a panel of key industry executives for their take on the South African ecommerce market. Next up is Gareth Pearson of BMi Research.
#AgencyFocus: Digital is not a commodity — Platinum Seed
by Carey Finn. The Cape Town-based UX provider is focused on the role of digital in business growth.