by Herman Manson. A new programmatic ad platform, targeting the fashion, beauty and fragrance industries, has been launched by Amorphous.
Category archives: Tech
Media Future: Vodacom’s smart push to become handset player
by Arthur Goldstuck. In a saturated market, Vodacom’s own branded phones are making a large impact.
Motive: Why programmatic will kill digital agencies
by Nevo Hadas. In 1996, we had no idea what would happen with the internet; 2016 seems to be driving us the same way.
2016 Smarties winners
by MarkLives. The Best in Show Award was given to MovieRideFX and Waterstone Entertainment for the MovieRide FX Campaign.
The Surgery: Tech that helps SA consumers cure themselves
by Mimi Nicklin. The biggest opportunity for healthcare providers and suppliers is to recognise the need to empower consumers (and doctors) with self-help tools.
Motive: The golden ratio rule of keyword research
by Benjamin Brandall. If you’re on the second page of Google Search results, you may as well not exist.
Beyond Borders: The case for mobile programmatic in Africa
by Craig Page-Lee. It’s clear that advertisers are going to pursue more-targeted audiences.
Digital platform streamlines ad agency efficiency
by Herman Manson. Magnetic aims to streamline agency efficiency, from initial contact to saving client information and studio management.
Media Future: Big health is driving big data
by Arthur Goldstuck. Fitness tracking devices stream info on a level previously possible from a medical checkup – occurring only once a year, if at all.
Media Future: Bend it, shape it, this is the future of smartphones
by Arthur Goldstuck. “Bend me, shape me, any way you want me,” went the silly ’60s pop song. And now the gadgets industry is going the same way.