by Mandy de Waal. Until recently, no one believed that SAPO could deliver anything — let alone something of value.
Category archives: Tech
Motive: Fairytale-endings for seed-investors
by Jason Njoku. Entrepreneurs and startups whom I know smile wryly when they hear “Africa Rising” dribble out of a pundit’s pre-prepared speech.
Motive: Technology — the death of storytelling?
by Charlie Stewart. A few years ago, a new piece of jargon entered our lexicon: “content marketing”.
Africa Dispatches: David vs Goliath in SA’s fibre wars [interview]
by Mandy de Waal. We speak to Steve Booysen of fibre network provider, Metrofibre Networx, about life, business and the need for speed.
Media Future: Why Samsung is no longer Cinderella at the iPhone ball
by Arthur Goldstuck. Apple has reported a record sales slump, while Samsung’s latest phones win market approval. How did it come to this?
&Innovation, the services-venture company hybrid
by Herman Manson. Nevo Hadas is one of the original digital pioneers of South Africa.
Motive: Using data-driven creative to amplify programmatic
by Dee Stephens. It’s a whole different ball game when it comes to applying this to creative and then putting it into practice.
Media Future: Uncapped is the new black
by Arthur Goldstuck. The public will soon learn the real meaning of data demand — and pricing models for data will have to change.
Media Future: Apple goes back to its old future
by Arthur Goldstuck. Last month, Apple went back to its old future, with a 4” iPhone that looks like a 5s but with 6s insides. Confused? So is Apple.
Motive: Does digital brand lift equal ad recall?
by Dee Stephens. Digital brand lift is the exact science of traditional “ad recall”, and is backed with quantifiable, trackable, exploitable data — at your fingertips.