by MarkLives (@marklives) The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties Awards 2016, held at Elangeni Hotel in Durban on Friday, 19 August 2016.
The Best in Show Award was given to MovieRideFX and Waterstone Entertainment for the MovieRide FX Campaign. The singular mobile app allows any user to star in a movie clip of their choice through using a combination of emerging technologies and their mobile camera for an enhanced user experience.
Connecting marketers & agencies — free of charge!
Find an agency that matches your project needs.
- Create a free profile for your agency • Create a free profile for your service/supplier business
- Find our handy guide to setting up your company profile here! • Create a regular site user profile
Awards
Best in Show
MovieRide FX for MovieRide by Waterstone Entertainment
Agency of the Year
Gorilla Creative Media
Enabling Technology Company of the Year in Mobile
Facebook
Operator of the Year in Mobile
Vodacom
Publisher / Media Company of the Year in Mobile
Yonder Media
Marketing Strategy
Brand Awareness
Silver: #YouGottaDry for Unilever by Gorilla and Mindshare
Bronze: South Africa Municipal Elections Campaign for IEC South Africa, by Yonder Media
Product/Services Launch
Silver: #YouGottaDry for Unilever by Gorilla and Mindshare
Bronze: Inecto Colour Walk for Inecto by Conversation Lab
Relationship Building and CRM
Silver: OMO Fast Kids for OMO South Africa by Liquorice
Bronze: Suncoast Casino –Tsogo Moments for Suncoast Casino Tsogo Sun by Always Active Technologies
Social Impact/Not for Profit
Special mention: ilovelife for LoveLife by Thumbtribe
Silver: OMO Fast Kids for OMO South Africa by Liquorice
Media Strategy
Cross Mobile Integration
Gold: South Africa Municipal Elections Campaign for IEC South Africa, by Yonder
Media
Bronze: Beat Your Monster Craving for R&R Ice Cream/King Cone by Gorilla
Bronze: The Chase for Richelieu by Liquorice
Messaging
Gold: Beat Your Monster Craving for R&R Ice Cream/King Cone by Gorilla
Bronze: South Africa Municipal Elections Campaign for IEC South Africa, by Yonder Media
Mobile Website
Gold: OMO Fast Kids for OMO South Africa by Liquorice
Gold: Varsity College Website for Varsity College by Conversation Lab
Mobile Social
Gold: Donate your Pee for Unilver Domestos by Niche Digital
Bronze: #YouGottaDry for Unilever by Gorilla and Mindshare
Enabling Technology Innovation
Gold: MovieRide FX for MovieRide by Waterstone Entertainment
Silver: The Holobooth for, and by, Jupiter Drawing Room Cape Town
Mobile Video
Gold: #YouGottaDry for Unilever by Gorilla and Mindshare
Bronze: Inecto Colour Walk for Inecto by Conversation Lab
— Sign up now for the MarkLives email newsletter every Monday and Thursday, now including headlines from the Ramify.biz company newsroom service!