by Herman Manson. We caught up with Sarah-Jane Boden, founder and ECD of SoulProviders, to find out more about the agency, its work for Grolsch, and the rise of independent smaller agencies.
Category archives: Marketing
Prakash Patel opens Fogg Experiential Design in Cape Town
by Herman Manson (@marklives) Prakash Patel has opened a Cape Town office for Fogg Experiential Design, the well-known Johannesburg-based digital and data-driven design agency launched in 2005 by Shervin Pruthab.
Africa Style: Fifty Shades of Marketing
by Masingita Mazibuko. For many book readers who are also movie goers, and many movie goers who are not book readers, watching such sexually explicit scenes as described in the book Fifty Shades of Grey could prove an uncomfortable experience in a movie theatre. Is this perhaps why the promoters appear to adopting Fifty Shades of Marketing?
Shelf Life: Chill at hot new hotel revamp
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: chill at the revamped Protea Fire & Ice Cape Town; Wolftrap Rosé launches; Transit.TV moves the news; and a sleek new chair range from Woodbender.
Brand Politics: Don’t be a broad church
by Alistair Mackay (@almackay) The temptation to try and appeal to everyone, to be a broad church, is strong. The problem is — it’s impossible. Building a powerful brand requires focus, not distraction. Brands can only have one ideology, not many.
Tuned: The revival of the African aesthetic
by Thabang Leshilo (@Thabang_Leshilo) While some cultural references have become clichéd narratives in popular culture, I believe the African aesthetic may be the very next big thing across the globe.
The Sell: Dancing chickens DO make you buy more
by Mimi Nicklin (@MimiNicklin) While I personally would not have confidently believed that a giant flashing chicken-chandelier installation, or life-size dancing chicken mascots and store staff, would be the solution to a retailer’s falling sales, there is a team that did just that, and it is reaping the rewards!
The Real McCoy: A space in time
by Sean McCoy (@TheRealMcCoyTRM) While there a business necessity to optimise space usage and the cost impact of people, there is a need to more deeply consider the role of the internal experience design and its connection to service delivery — in my view, the ultimate opportunity for competitive advantage.
Motive: Digital mags shaking things up for marketers
by Robyn Daly (@robyndaly) As online shopping gathers momentum in South Africa, the next big opportunity for content marketing is around the corner. Here’s a toe-dipping of what the digital magazine ocean looks like.
Shelf Life: New skincare range Lipidol launched in SA
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Lipidol oil-based skin care launches in SA, LG demos future of TV, Design Indaba launches news portal and new nail colours for Spring from Essie.