by Prakash Patel (@prakashpatel_1) Data, data everywhere — but what does it really mean to us as marketers when often we only see data as numbers? Over the past few months, I’ve discussed the principles behind “Data Driven Marketing (DDM)”, “how to get strategic” and “building the foundation” — it’s now time to talk about data, the fundamental asset and crux of #DDM.
Category archives: Marketing
Dissident Spin Doctor: Why the small details matter
by Emma King (@EmmainSA) Attention to detail makes the difference between an average and a good business. And it’s not just in customer service that attention to detail matters.
Marrying PR and social, new agency shoots up in a year
by Herman Manson (@marklives) Where do journalists go as their industry divests from original content? To industry doing the exact opposite, of course — like marketing, to be exact. Tom Manners and his business Clockwork Media are an apt example.
Shelf Life: The nexus of potstill brandy
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: KWV makes bold brand statement with new launches; Waterfront Radisson refreshes; Coke supports breast cancer awareness; and Printstagram hopes to make your Christmas list.
Tuned: The rise of the creative entrepreneur
by Thabang Leshilo (@Thabang_Leshilo) There’s a generation of young individuals with real talent looking for additional avenues to express their creativity. But those very same creative-industry heavyweights, who’ve cultivated opportunities for us, are having to think harder about how they retain young creative entrepreneurs because, without a doubt, they intend on doing their own thing someday.
Brand Politics: Everything’s political
by Alistair Mackay (@almackay) It seems to me that South African brands are much less inclined to venture into cultural and political debate. It’s not surprising, given our cultural diversity and fears of offending people, and our track record of angrily shutting down debate. But it’s not great for building meaningful brands, either.
Shelf Life: Low and behold, how clever of Woolies!
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Banting bonanza from Woolies; Cadbury’s releases Book of Joy; Philips’ new Airfryer; and another winning wine.
Design Indaba — from event to institution
by Herman Manson (@marklives) Design Indaba is at an interesting stage of its development as it develops from an event to a design institution, with activities through-out the year.
#3D: Perfect marriage between CMOs & CIOs
by Prakash Patel (@prakashpatel_1) Over the past few months, I have talked about the principles behind “Data-Driven Marketing”, through to “how to get strategic” as the first step in your approach to becoming a more data-driven organisation — the next step is to talk frankly about building the foundation within your business.
Shelf Life: Fresh brand ambassador
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Waste not as Native VML pops up another store; new toy craze for SA; Futurelife Zero packaging win; and a Fresh image for Cipla Nutrition.