by Colwyn Elder (@colwynelder) While the word ‘luxury’ immediately conjures up images of opulence and extravagant living, ‘sustainability’ is more often associated with compromise or living with less. But what is luxury, really?
Category archives: Marketing
EXCLUSIVE GALLERY: Mockup of Total SA Thrupps forecourt store
by Simone Puterman (@SimoneAtLarge) The news broke on Wednesday, 17 September 2014, that Famous Brands and Total South Africa are to trial a new service-station forecourt store, using family-run Johannesburg-based premium grocer Thrupps as retail partner and co-branded with Mugg & Bean On The Move. MarkLives was on site at the mockup shop at Illovo Muse, Illovo, Sandton, to snap a few pics before it was dismantled.
Shelf Life: Amarula’s quarter-century celebrations
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Amarula’s R25m, 25-year celebration; Pick n Pay supports WDC2014 with design deal; Barista Chardonnay 2013 launches; and Melrose Arch has a designer Man Cave!
The Word: With social, go niche and find insiders
by Mongezi Mtati (@Mongezi) Customers, as with all human beings, want a real and authentic connection with brands and that, in itself, is an opportunity to build a movement of insiders — people who are more likely to hear about a product release first, and help to spread in their circles.
Dissident Spin Doctor: Do we have to be bullies to succeed?
by Emma King (@EmmainSA) I don’t think bullying is uncommon, and I believe it crosses the spectrum — of all sexes, all ages, and all levels within businesses. So how should you deal with being bullied?
Shelf Life: Keeping time with Apple
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: the interwebs crumble as Apple launches THE watch; Bull Brand launches meaty new packaging; Kauai takes a bite out of Namibia; and Kotex presents a fresh new look.
#3D: Five data-driven marketing steps to impress your boss
by Prakash Patel (@prakashpatel_1) Your CEO just asked what your data strategy is. Let’s keep calm and follow this simple, internationally followed, Five-Step Process to becoming a data-driven organisation that I’ve used for years and that will impress your boss!
Shelf Life: New brand identity for Primedia Broadcasting
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: brand story of the week is the refresh of Primedia Broadcasting’s identity; it’s tea for two as Chaplon Tea launches in SA; Hills ensures cat lovers will purr; and Levi’s invests in youthful entrepreneurs.
Africa Style: Back to basics
by Masingita Mazibuko. Much as I hate to admit it, the awful truth of today’s marketing environment is that brands are no longer heroes. Instead, the customer reigns and dictates what brands should be.
The end of body art rebellion as corporate logos get under the skin
by Benjamin Voyer, ESCP Europe How far are consumers ready to go to show their love to brands? As the BBC recently noted, tattoos representing brands are getting more and more common. But why? And what does it tells us about the psychology of consumers and brand identities?