by Prakash Patel (@prakashpatel_1) So, WT# is omni-channel marketing? Some sort of marketing religion?
Category archives: Marketing
Beyond Borders: Driving innovation and its role in Africa’s prosperity
by Craig Page-Lee (@cpl_ignite) A consistent topic that is appearing more frequently across the multitude of publication and blogs that I trawl through, in the quest for greater knowledge, is that of innovation.
Africa Dispatches: Vlisco, a material part of Africa
by Mandy de Waal (@mandyldewaal) Africa’s most successful fabric company isn’t born of the continent, but rather from the Netherlands. Yet Vlisco has become embedded into African culture and trade because of its fierce understanding of customer intimacy.
The Sell: What shopper marketing must learn from digital
by Mimi Nicklin (@MimiNicklin) Do you remember a few years ago, when “digital” was this new and confusing discipline that everyone wanted a piece of but no one knew how? The cycle (of early-days ignorance) is starting again, except this time it’s shopper marketing that is the scary dragon looming at the agency front door.
Homegrown: Lessons from the roadside
by Lynne Gordon (@lynne_gordon) They’re everywhere — small homegrown businesses that pop up along the roadside of busy life in Mzansi. And, for the marketer, closer inspection reveals lessons from the roadside that are as relevant in the boardroom as they are in the backstreets.
Tuned: Why brands should click, tag, post on Instagram
by Thabang Leshilo (@Thabang_Leshilo) For brands, Instagram provides insight into people’s greatest passions helping their custodians and ambassadors understand what makes them tick. It also enables brands to stay in step with the most emergent happenings and trends.
Green Sky Thinking: The shifting role of the consumer
by Colwyn Elder (@colwynelder) Three campaigns did a standout job for sustainability in 2014, and a prevalent theme across all three is the shifting role of the consumer. While there’s always been a role for more conscious consumption, shoppers are now finding their collective voice.
The Real McCoy: Under-promise and over-deliver
by Sean McCoy (@TheRealMcCoyTRM) In a classic case of the converse, my 2015 has gotten off to a grumpy-consumer start, in the area of technology and wireless broadband services specifically. The example triggers a somewhat vocal view about why organisations should adapt their communication in line with what they are capable of delivering against, and not the other way around.
Brand Culture: Comic-strip archetypes in advertising
by DK Badenhorst. If you are not a fan of superheroes, I’ll probably have to allow a few seconds for your eyes to return from the back of your head. After all, superheroes are for kids, right?
Dissident Spin Doctor: The death of traditional PR
by Emma King (@EmmainSA) I’ve been banging on about it for ages, but it is becoming ever more prevalent and I do feel I need to take a stand and shout it out. Traditional PR is dead. And any agency that continues to do so is wasting the time and money of its long-suffering clients.