The Switch: Give your Loerie to your client and other love lessons

by Alistair Mokoena (@AlistairMokoena) As an advertising professional, what is your love language and do you know your clients’ love languages? Are you treating your clients the way they’d like to be treated or do you default to how you’d like to be treated?

Hermaneutics: Two narratives on MetropolitanRepublic sanctions

by Herman Manson (@marklives) Two very interesting but diverging stories ran on Thursday, 7 November 2013, in, ironically, two media products that also shares a newsroom. Both cover the MetropolitanRepublic/Loeries awards scandal, which saw the agency stripped of its awards for entering work that did not meet entry criteria, and then blaming its juniors, the broader ad industry and the Loerie organisers when caught out (it did eventually take full responsibility for its actions).

ACA suspends MetropolitanRepublic membership

The Association of Communications and Advertising (ACA), the self-regulatory body of the South African advertising and communications sector, has imposed severe penalties on MetropolitanRepublic following its disqualification from the Loeries 2013. This includes the suspension, with immediate effect, of its membership of the ACA for a period of twelve months.

Hermaneutics: Lessons from MetropolitanRepublic’s Loerie nightmare

by Herman Manson (@marklives) There are many lessons to be drawn from the current fracas surrounding MetropolitanRepublic being caught out for failing to adhere to the submission rules of The Loerie Awards.

What MetroR, MTN should know about education in Uganda

by Anton Crone (@antoncrone) The advertising industry is full of well-educated, extremely talented people, but it is driven blind by awards and the creative egos that chase them. Awards are vital; they raise the bar. But with the brains that the industry has, far more concerted effort could be put into making a positive difference.

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