[Satire] With apologies to Tangerine Kittie and Metro Trains. By Anonymous
Tag archives: Dumb Ways to Die
Creative Effectiveness, Direct Lions, Promo & Activation and PR Winners Announced #canneslions
The Creative Effectiveness, Direct, PR and Promo & Activation Lions category winners have been announced at the annual Cannes Lions International Festival of Creativity.
McCann Melbourne, Australia, took both the PR and Direct Grands Prix for their entry ‘Dumb Ways to Die’ for Metro Trains. The Promo & Activation Grand Prix was taken by Ogilvy Brasil, for their entry ‘Immortal Fans’, created for football club Sport Club Recife. Wieden+Kennedy Amsterdam took the Grand Prix for ‘Heineken’s Legendary Journey: Justifying a Premium the World Over’ in the Creative Effectiveness category.