by Alistair Mokoena (@AlistairMokoena) My prediction is that we will continue to see many more agencies close shop while others downsize. We will also see clients in-source some services and recycle or “sweat” their advertising material. It’s a jungle out there. Yes, strength can help you survive, but it takes a lot more to thrive.
Category archives: Adland
EXCLUSIVE: John Dixon to join BrandsRock as CEO
by Herman Manson (@marklives)John Dixon, the outgoing Draftfcb Group chief executive officer, will join BrandsRock as CEO, effective 1 March 2014. He will also be a shareholder in the BrandsRock business. Current MD Michael Joubert will head strategy and new business development.
EXCLUSIVE: Management restructure, new CEO at Draftfcb Group
by Herman Manson (@marklives) Draftfcb Group chief executive officer, John Dixon, is leaving the agency, a business he joined 11 years ago. Brett Morris, currently chief creative officer at Draftfcb, will become CEO of Draftfcb South Africa as of 1 March 2014.
Agency Leaders: 2013’s most-admired ad agency in Johannesburg
by Herman Manson (@marklives) It’s always good to know what the boss thinks. Having polled Johannesburg’s agency leaders, we can now tell what those leading the city’s ad agencies think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from.
Cell C statement: Cell C appoints Draftfcb Group to partner its brand
Statement from Cell C: Cell C is pleased to announce it has appointed the Draftfcb Group, through one of its subsidiaries, as the agency to partner the company on the next leg of its brand journey.
Breaking now: Cell C drops Ogilvy, moves to Draftfcb Group
by Herman Manson (@marklives) Cell C has moved its advertising account from Ogilvy Johannesburg to Draftfcb Group. News of the move broke Friday afternoon (17 January 2014) on social media.
The Ad Contrarian: 10 TV Spots We Don’t Need To See In 2014
In order to inspire creative people to do better, here are 10 TV spots that we’ve all seen a thousand times and we really don’t need to see again in 2014.
Prezence loses CEO and deputy
Prezence CEO Prakash Patel and Deputy MD George Reed have both resigned from the agency. Patel leaves at the end of February and Reed at the end of January. Prezence parent company Primedia has appointed Manny Texeira as acting CEO effective 1 March, while Chris Vermeulen has been appointed Chief Operating Officer for the company effective immediately.
Millennial Ad-Grad: Lessons from digital activists
by Faheem Chaudhry (@FaheemChaudhry) As the communication industry moves on a journey from message dictation to message discovery, there is much marketers may learn from other disciplines of persuasion. Perhaps the most powerful persuasion community in the modern world are those of digital activists, as massive communities are established, engaged and empowered to drive action in an instant.
Agency Leaders: 2013’s most-admired ad agency in Cape Town
It’s always good to know what the boss thinks. Having polled Cape Town’s agency leaders we can now tell what those leading the city’s ad agencies think of their competitors, who they see as effective managers and great creatives, and where they believe their future competition is likely to come from.