by Jessica Evans. While Odette van der Haar has embraced her new position at Publicis, she remains involved in the ACA, and it seems she still has much to do.
Category archives: Featured
#BigQEmployers: No bigger subject than issues of reputation
by MarkLives. Alistair King is our next panellist to tackle: “How successful have local ad agencies been in creating positive employer reputations?”
SA TV Ratings: SABC 1 — primetime top 20 for Aug 2019
by MarkLives. The hottest primetime shows on SABC 1 in South Africa revealed: TV ratings for August 2019.
Masterclass Notes: Trends from #AdForumSummit London
by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.
Thinking B2B: How tech is changing B2B marketing
by Warren Moss. Marketing technology (martech) has come a really long way over the last few years, particularly in the B2B arena.
Q5: Changing the words we use about Africa, with Mimi Kalinda [interview]
by Carey Finn. The group CEO and co-founder of the Africa Communications Media Group is passionate about African markets and the narratives in and around them.
An Accountant in Adland: The greatest storyline ever told [S2 E1]
by Siwe Thusi. For me, strategy is storytelling, and plot twists are ultimately insights that change the course of storylines.
#BigQNarratives: SA adland can’t champion what it doesn’t understand
by MarkLives. Veli Ngubane is our third panellist to tackle: “Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?”
Clicks ’n Tricks: Crafting a winning digital marketing award entry
by Charlie Stewart. I thought it’d be useful to offer some pointers as to what constitutes a winning award submission.
#AgencyFocus: Swipe iX tranforms businesses through digitising ideas
by Sabrina Forbes. Swipe iX is a specialist software development agency that offers full-stack web and mobile development, DevOps and systems architecture, UX and UI design, tech consulting, and emerging tech.