by Mark Eardley. CEOs are saying “I want profitable, sustainable sales” and it’s clear that even very senior marketers aren’t getting it.
Category archives: Featured
#BigQEmployers: Employer brands in adland
by MarkLives. Tammy Lehnberg is our first panellist to tackle: “How successful have local ad agencies been in creating positive employer reputations?”
SA TV Ratings: e.tv — primetime top 20 for Aug 2019
by MarkLives. The hottest primetime shows on e.tv in South Africa revealed: TV ratings for August 2019.
Media Redefined: Interrupt me
by Martin MacGregor. YouTube has been flighting unskippable ads in the middle of content and, strangely enough, I don’t mind so much.
Always Learning: Experience at the heart of marketing
by Kirsten Dewar. Understanding why products don’t bring humans lasting happiness is the clue to understanding the future of marketing.
Q5: Mandi Fine on striking a balance between science & art [interview]
by Carey Finn. The F/NE Group Global CEO speaks to us about the changing shape of marketing and communications — generally and in healthcare, her speciality.
Fair Exchange: Learning through the ranks for effective leadership
by Erna George. Must a CMO or specialist director start in the junior ranks of brand management or may they join from general business, strategy or other communication fields?
#BigQNarratives: An African narrative — is there such a thing?
by MarkLives. Michelle Beh is our second panellist to tackle: “Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?”
Zeitgeist of Now: Anti-perfection’s rise
by Jason Stewart. Here are some key lessons that brands may take from the anti-perfection trend.
MarkLives Agency Revenue Rankings 2019
by MarkLives. We’ve updated our revenue rankings to give marketers an overview of the relative scale of ad agencies in the SA comms landscape.