by MarkLives (@marklives) Our latest revenue ranking update, released today, Monday, 7 October 2019, aims to give marketers an overview of the relative scale of advertising agencies in the South African communications landscape.

South African currency currency notes courtesy of Pixabay
Image courtesy of Pixabay

Revenue bands and staff count aren’t reliable indicators of the health of a business but they do offer important context in terms of the scale of new business an agency can take on and their relative positioning in the industry (in the categories small, medium and large). This year we’ve also added BEE levels.

Agencies listed in the ranking are included based upon publicly available revenue bands for 2019. The information has been sourced directly from agencies and holding companies, through a survey run via, and from publicly available information, including the business and trade press, such as AdFocus, and our directory service,

Note: Billings is the amount of client money that flows through an agency; what you can touch but you can’t keep equals billings. Revenue is the money agencies get to keep, and this is the number MarkLives is working on.

2019 ranking (largest to smallest)


Network/ independent

Staff count




Incubeta Independent 350 Level 2 Management
Ogilvy South Africa WPP 850 Level 1 Management
TBWA\South Africa Group Omnicom 533 Level 2 Management


Publicis Groupe Africa Publicis Groupe 1500+ Level 1 Management
Wunderman Thompson South Africa WPP 500 Level 1 Management


The Creative Counsel Publicis Groupe 1000+ Level 1 Management


TBWA\Hunt Lascaris Omnicom 305 Level 1 Management


FCB Joburg IPG 188 Level 1 Management
Joe Public United Independent 300 Level 3 Management
King James Group SA Independent 329 Level 1 Management
VMLY&R South Africa WPP 300 Level 1 Management


99c Independent 350 NA Management
M&C Saatchi Abel M&C Saatchi 170 Level 1 Management




Iconic Collective Independent 200 Level 4 Management
Liquorice Publicis Groupe 100+ Level 1 Management
McCann1886 IPG 119 Level 2 Management
The Riverbed Agency Independent 50+ Level 1 Management
Tradeway Independent 65 Level 1 Management


Avatar Johannesburg M&N Network 49 Level 1 Management
Demographica Independent 50 Level 1 Management
Grey Advertising Africa WPP 130 Level 1 Management
HelloFCB+ IPG 81 Level 1 Management


Clockwork Media Independent 69 Level 2 Management
Grid Worldwide Omnicom 57 Level 1 Management
Hellocomputer Joburg IPG 62 Level 1 Management


Carat Dentsu Aegis Network 54 Level 2 Management
FoxP2 Group Dentsu Aegis Network 54 Level 1 Management
Leo Burnett Publicis Groupe 100+ Level 1 Management
MullenLowe IPG 44 Level 2 Management
Saatchi & Saatchi Publicis Groupe 60+ Level 1 Management
Vizeum Dentsu Aegis Network 40 Level 1 Management


Promise Independent 76 Level 2 Management
Publicis Machine Publicis Groupe 50+ Level 1 Management


Flume Independent 48 Level 2 #AgencyFocus
Havas Village Havas 71 Level 2 Management
Mela M&N Network 15 Level 2 Management
The Odd Number Independent 35 Level 1 #AgencyLeaders2019


DUKE Group Independent 71 Level 1 Management
HDI Youth Marketeers Omnicom 22 Level 2 Management
Jellyfish Independent 69 Level 4 Management
MSL Publicis Groupe 40+ Level 1 Management
Old Friends Young Talent (OFYT) Independent 58 Level 4 Management
Rogerwilco Independent 49 Level 2 Management


Black River FC WPP (49%) 35 Level 1 Management
BRANDTRUTH//DGTL Independent 25 Level 2 Management
Conversation LAB Independent 60 NA Management
Creative Spark M&C Saatchi 30 Level 1 Management
HaveYouHeard Independent 50 Level 2 Management
Hoorah Digital Independent 45 Level 2 Management
iProspect SA Dentsu Aegis Network 29 Level 1 Management
Minanawe Publicis Groupe 20+ Level 1 Management
Mpull Independent 38 NA Management
NP Digital Independent 30 Level 2 Management
Red Cherry Interactive Independent 25 Level 1 #AgencyFocus
Retroviral Independent 13 Level 2 Management
Swipe iX Independent 30–40 Level 7 #AgencyFocus


3Verse Independent 24 Level 2 Management
Abnormal Advertising Independent 12 Level 2 #AgencyFocus
Amnet Dentsu Aegis Network 12 Level 4 Management
Avatar Cape town M&N Network 9 Level 1 Management
BWD Advertising Independent 18 Level 1 Management
Dalmatian M&C Saatchi 10 Level 1 Management
Darkstar Independent 7 Level 1 Management
DentsuX Dentsu Aegis Network 8 Level 2 Management
M&C Saatchi Connect M&C Saatchi 14 Level 1 Management
M&C Saatchi Africa M&C Saatchi 22 Level 4 Management
Mobi Hunter Independent 7 Level 3 Management
Platinum Seed Independent 20 Level 4 Management
SoulProviders Collective Independent 25 Level 3 Management
The Jupiter Drawing Room (Cape Town) WPP (49%) 20 Level 4 Management

Under R10m

Avatar Media Agency M&N Network 2 Level 1 Management
Avatar PR M&N Network 5 Level 1 Management
BE Independent 10 NA Management
Epitomic Branding Independent 2 Level 2 Management
Fear & Faith Independent 2 #AgencyFocus
Kilmer & Cruise Independent 9 Level 4 Management
Lemok Agency Independent 10 Level 1 Management
M&N Entertainment M&N Network 13 Level 1 Management
Power LAB Independent 4 NA Management
Retroactive Independent 4 Level 1 Management

The information provided by agencies is impossible to audit and MarkLives accepts such information in good faith.

Left out? Add your information for inclusion.

See also

Updated at 11.02am on 14 February 2020; 6.35pm on 25 October 2019; 10.17am on 21 October 2019; 15.09pm on 11 October 2019; 9.12 am on 8 October 2019, and 11.29am, 11.17am, 10.41am and 9.45am on 7 October 2019.


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Published by Herman Manson is edited by Herman Manson. Follow us on Twitter -

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