by Oresti Patricios (@orestaki) Two of South Africa’s favourite fast-food chicken outlets, Chicken Licken and Nando’s, have seen new television commercials flying forth from their creative coops. And — happy day — both use humour to market the respective (but competing) brands.
Category archives: Columns
#Top40TVratings: Schuster does it again!
by SAARF & MarkLives (@marklives) Leon Schuster has done it again, coming in at no. 4 on both our SAARF/MarkLives #Top40TVratings national and DStv charts with “Mr Bones 2: Back to the Past” on SABC 1 during the week of 18-24 August 2014!
The Ad Exec: Inside the agency — working hard vs smart
by Tom Fels (@thomasfels) Working smart and working hard are far from the same thing — it’s actually hard to work smart and, as an agency leader, it’s often even harder to ingrain a culture of behavioural excellence throughout an organisation.
Ad of the Week: Down, boy!
by Oresti Patricios (@orestaki) Retailers seldom step outside the box when it comes to advertising. Whether it’s toilet rolls or bread rolls or chicken rolls on ‘special’ in these formulaic ads, unless one’s looking for a bargain, it’s a signal to turn one’s internal attention ‘button’ to mute.
#Top40TVratings: The most watched TV shows in SA
by SAARF & MarkLives (@marklives) by SAARF & MarkLives. See who made it to the top of our National and DStv charts for the week of 11–17 August 2014! A collaboration between the South African Audience Research Foundation and MarkLives, this #Top40TVratings column is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where it ran and how many South Africans tuned in to watch.
Ad of the Week: Living an entire month using nothing but R1 coins
by Oresti Patricios (@orestaki) Last month was ‘National Savings Month’ – and while it may have passed the attention of some of us who are just too busy earning a living to notice such things Sanlam took full advantage of the occasion by plugging this into its ongoing ‘Wealthsmiths’ campaign.
Motive: Bards of the brands
by Robyn Daly (@robyndaly) Brand narratives are the buzzword of today, so content marketing is on the up-and-up. But who’s telling the stories… and is it really such a new thing, after all?
Influencers: Internal advocacy
by Jason Stewart (@HaveYouHeard_SA) When it comes to word-of-mouth and advocacy marketing, are we forgetting to use one of the most powerful tools at our disposal? One that can be easily controlled and set to work at any time? And at very little cost?
Africa Dispatches: Break-out brands
There was a time when Silicon Valley dominated technology’s global brand map. Information and communications technology (ICT) brands like Microsoft, Apple, Cisco, Google and Oracle ruled this world. But the landscape is shifting, reports Jon Pienaar (@j0nn0) in this Mark Magazine: Africa Dispatches feature.
#Top40TVratings: Idols season 10 makes Top 40
by SAARF & MarkLives (@marklives) Idols is back and has made it into our Top 40 DStv chart – on Mzansi Magic rather than M-Net interestingly. On the soccer front Orlando Pirates vs. Moroka Swallows hit both the national and the DStv chart.