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by SAARF & MarkLives (@marklives) Idols is back and has made it into our Top 40 DStv chart – on Mzansi Magic rather than M-Net interestingly. On the soccer front Orlando Pirates vs. Moroka Swallows hit both the national and the DStv chart.

A collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, this SAARF/MarkLives #Top40TVratings column is a weekly roundup of South Africa’s TV audience viewership. It reveals the best-watched shows of the week before, where it ran and how many South Africans tuned in to watch.

We offer two tables, the first covering all households — free-to-air viewing (the various SABC channels and e.tv) as well as the DStv platform — and the second charting the best-watched shows on the DStv network of channels only.

SAARF/MarkLives #Top40TVratings Charts: 5 August– 11 August 2014

National

Market Target Activity
National Total Indv (incl guests) Live + VOSDAL
Counter Description (grouped) Channel Level 1 Level 2\Variable (r) AMR % AMR SHR %
1 GENERATIONS SABC 1 Soap opera LOCAL 22.5 9 649 192 69.67%
2 Soap opera 22.4 9 609 710 71.77%
3 MFOLOZI STREET SABC 1 Drama Drama 16.9 7 247 744 54.77%
4 SOUL CITY SABC 1 Drama Drama 14.3 6 145 696 47.66%
5 MAMA JACK SABC 1 Movies COMEDY 13.2 5 658 054 48.86%
6 SHREDS AND DREAMS SABC 1 Drama Drama 12.8 5 486 183 44.09%
7 STICKS AND STONES SABC 1 Drama Drama 12.5 5 365 395 39.76%
8 MUVHANGO SABC 2 Drama Drama 12.4 5 314 216 45.49%
9 SES’TOP LA SABC 1 Sitcom Sitcom 11.4 4 903 891 35.83%
10 ZAZIWA SABC 1 Variety Variety 10.2 4 360 605 33.69%
11 IHAWU SABC 1 Drama Drama 10.1 4 346 295 36.84%
12 ZULU NEWS SABC 1 News News 9.8 4 202 320 32.71%
13 XHOSA NEWS SABC 1 News News 9.7 4 179 170 33.63%
14 SELIMATHUNZI SABC 1 Variety Variety 9.7 4 147 912 31.18%
15 SCANDAL e.tv Drama Drama 9.6 4 101 614 30.92%
16 FRIENDS LIKE THESE SABC 1 Variety Variety 8.9 3 834 533 36.76%
17 1’S AND 2’S SHOW SABC 1 Music Music 8.4 3 598 482 28.60%
18 SKEEM SAAM SABC 1 Drama Drama 8.4 3 590 632 30.01%
19 POWERBALL SABC 2 Variety Variety 8.3 3 542 710 37.02%
20 REAL GOBOZA SABC 1 Magazine Magazine 7.7 3 306 977 27.73%
21 RHYTHM CITY e.tv Drama Drama 7.7 3 295 977 27.49%
22 SUNDAY LIVE SABC 1 Actuality Actuality 6.7 2 882 609 21.97%
23 MPONENG SABC 2 Sitcom Sitcom 6.7 2 856 558 23.69%
24 WWE WRESTLING RAW e.tv Sport WRESTLING 6.6 2 840 377 29.72%
25 STUMBO STOMP AMAPANSTULA SABC 1 Variety Variety 6.4 2 749 553 27.13%
26 SPEAK OUT SABC 2 Actuality Actuality 6.2 2 653 486 33.16%
27 WWE BATTLEGROUND e.tv Sport WRESTLING 6.0 2 567 204 37.11%
28 SKEEM SAAM -R SABC 1 Drama Drama 5.7 2 463 878 54.99%
29 100% YOUTH SABC 1 Variety Variety 5.7 2 452 993 24.00%
30 NEWS e.tv News News 5.7 2 425 432 19.12%
31 K’SHUBILE SABC 1 Reality Reality 5.7 2 424 721 21.50%
32 DATE NIGHT e.tv Movies DRAMA 5.6 2 421 011 22.50%
33 KHUMBUL’ EKHAYA SABC 1 Magazine Magazine 5.6 2 413 303 22.26%
34 MUVHANGO -R SABC 2 Drama Drama 5.6 2 403 129 37.87%
35 THE PRINCESS & THE FROG (MOVIE) SABC 2 Movies ANIMATION 5.6 2 402 846 27.29%
36 FAN BASE SABC 1 Music Music 5.4 2 327 712 25.03%
37 MUVHANGO -R SABC 1 Drama Drama 5.4 2 321 421 51.89%
38 WIPEOUT SABC 2 Competition Competition 5.3 2 280 397 19.42%
39 EMZINI WEZINSIZWA -R SABC 1 Sitcom Sitcom 5.2 2 250 084 51.15%
40 THE LINK (MAGA) SABC 1 Magazine Magazine 5.2 2 229 058 22.67%

DStv platform only

Market Target Activity
DStv Total Indv (incl guests) Live + VOSDAL
Counter Description (grouped) Channel Level 1 Level 2\Variable (r) AMR % AMR SHR %
1 GENERATIONS SABC 1 Soap opera LOCAL 16.3 2 201 202 49.80%
2 Soap opera 16.1 2 180 566 49.97%
3 MUVHANGO SABC 2 Drama Drama 9.5 1 282 083 33.62%
4 MAMA JACK SABC 1 Movies COMEDY 7.5 1 013 267 25.80%
5 SCANDAL e.tv Drama Drama 6.8 924 040 21.31%
6 MFOLOZI STREET SABC 1 Drama Drama 6.7 911 198 20.97%
7 ISIBAYA Mzansi Magic Variety Variety 6.7 904 378 21.48%
8 RHYTHM CITY e.tv Drama Drama 5.9 802 183 20.17%
9 POWERBALL SABC 2 Variety Variety 5.8 787 283 23.75%
10 SES’TOP LA SABC 1 Sitcom Sitcom 5.7 773 206 17.43%
11 ZAZIWA SABC 1 Variety Variety 5.6 757 243 17.74%
12 SELIMATHUNZI SABC 1 Variety Variety 5.4 735 910 16.24%
13 SPEAK OUT SABC 2 Actuality Actuality 5.3 711 790 25.72%
14 XHOSA NEWS SABC 1 News News 5.2 707 356 16.84%
15 SHREDS AND DREAMS SABC 1 Drama Drama 4.8 645 343 16.05%
16 SOUL CITY SABC 1 Drama Drama 4.6 626 978 14.42%
17 STICKS AND STONES SABC 1 Drama Drama 4.6 623 910 14.65%
18 NEWS e.tv News News 4.5 609 518 14.44%
19 ZULU NEWS SABC 1 News News 4.4 593 707 14.01%
20 KHUMBUL’ EKHAYA SABC 1 Magazine Magazine 4.3 580 988 16.76%
21 7DE LAAN SABC 2 Soap opera Soap opera 4.1 559 661 14.31%
22 FRIENDS LIKE THESE SABC 1 Variety Variety 4.0 542 299 14.40%
23 7DE LAAN SABC 2 Soap opera LOCAL 3.9 523 321 13.20%
24 REAL GOBOZA SABC 1 Magazine Magazine 3.6 491 183 12.25%
25 1’S AND 2’S SHOW SABC 1 Music Music 3.6 490 148 12.30%
26 ISIDINGO:THE NEED SABC 3 Soap opera Soap opera 3.6 483 822 11.83%
27 SKEEM SAAM SABC 1 Drama Drama 3.5 476 723 12.01%
28 OUR PERFECT WEDDING (MAG) Mzansi Magic Magazine Magazine 3.5 469 748 11.16%
29 MUVHANGO -R SABC 1 Drama Drama 3.2 436 937 28.59%
30 WWE WRESTLING RAW e.tv Sport WRESTLING 3.1 425 179 11.87%
31 IHAWU SABC 1 Drama Drama 3.1 423 617 10.74%
32 ISIDINGO:THE NEED SABC 3 Soap opera LOCAL 3.1 422 233 9.96%
33 ABSA PREMIERSHIP ORLANDO PIRATES VS MOROKA SWALLOWS SuperSport 4 Sport FOOTBALL(SOCCER) 3.1 421 929 12.24%
34 GA BOSE GANGWE SABC 2 Drama Drama 3.0 409 444 14.34%
35 SKEEM SAAM -R SABC 1 Drama Drama 3.0 408 164 26.65%
36 SAINTS AND SINNERS[DRAMA] Mzansi Magic Drama Drama 3.0 401 444 10.33%
37 THE BOLD AND THE BEAUTIFUL SABC 3 Soap opera Soap opera 2.9 395 692 11.81%
38 CARTE BLANCHE M-Net Actuality Actuality 2.8 381 979 8.44%
39 GENERATIONS -R SABC 1 Soap opera LOCAL 2.8 373 129 26.01%
40 IDOLS YR 10 Mzansi Magic Reality Reality 2.7 369 887 8.98%

How to read the tables:

AMR% refers to the number of people in a target market who were watching an event ie programme, expressed as a percentage of the population for that demographic: “On average, 16.3% of adults aged 15+ who watched TV from 28 Jan-3 Feb 2014 watched Society on SABC 1”.

AMR is the number of people in a target market watching a specific event ie programme per minute, expressed in absolute figures: “On average, 1, 541, 066 adults aged 15+ who watched TV from from28 Jan-3 Feb 2014 watched Society on SABC 1”.

Share % (SHR %) is the share or proportion of the available audience (people watching TV at that time) that a specific channel/programme has achieved at that time: “Society achieved a share % of 52.59% from 28 Jan- 3 Feb 2014 on SABC 1″.

saarf 150SAARF is the name by which the South African Audience Research Foundation is familiarly known. SAARF’s main objective is to direct and publish media audience and product/brand research for the benefit of its stake-holders, thereby providing data for target marketing and a common currency for the buying and selling of media space and time. SAARF has thus the responsibility to measure the audiences of all traditional media such as newspapers, magazines, radio, television, cinema and out of home media.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

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Published by Herman Manson

MarkLives.com is edited by Herman Manson. Follow us on Twitter - http://twitter.com/marklives

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