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by SAARF & MarkLives (@marklives) A collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, this SAARF/MarkLives #Top40TVratings column is a weekly roundup of South Africa’s TV audience viewership. It reveals the best-watched shows of the week before, where it ran and how many South Africans tuned in to watch.

We offer two tables, the first covering all households — free-to-air viewing (the various SABC channels and e.tv) as well as the DStv platform — and the second charting the best-watched shows on the DStv network of channels only.

SAARF/MarkLives #Top40TVratings Charts: 11 August– 17 August 2014

National

Market Target Activity
National Total Indv (incl guests) Live + VOSDAL
Counter Description (grouped) Channel Level 1 Level 2\Variable (r) AMR % AMR SHR %
1 GENERATIONS SABC 1 Soap opera LOCAL 23.7 10 179 013 71.50%
2 MFOLOZI STREET SABC 1 Drama Drama 16.9 7 247 744 54.77%
3 SOUL CITY SABC 1 Drama Drama 15.9 6 822 616 51.65%
4 MR BONES SABC 1 Movies COMEDY 13.9 5 967 444 50.79%
5 STICKS AND STONES SABC 1 Drama Drama 13.0 5 558 363 39.64%
6 SHREDS AND DREAMS SABC 1 Drama Drama 12.8 5 479 784 41.11%
7 MUVHANGO SABC 2 Drama Drama 12.6 5 394 970 44.59%
8 ZAZIWA SABC 1 Variety Variety 11.2 4 811 682 34.18%
9 SES’TOP LA SABC 1 Sitcom Sitcom 11.0 4 733 466 33.85%
10 XHOSA NEWS SABC 1 News News 10.7 4 577 486 34.95%
11 FRIENDS LIKE THESE SABC 1 Variety Variety 10.5 4 519 008 39.44%
12 SCANDAL e.tv Drama Drama 10.4 4 442 676 32.22%
13 SELIMATHUNZI SABC 1 Variety Variety 10.3 4 401 198 32.51%
14 IHAWU SABC 1 Drama Drama 10.0 4 311 082 34.67%
15 REAL GOBOZA SABC 1 Magazine Magazine 10.0 4 290 186 32.91%
16 ZULU NEWS SABC 1 News News 10.0 4 280 792 32.39%
17 MTN 8 PLATINUM STARS VS KAIZER CHIEFS SABC 1 Sport FOOTBALL(SOCCER) 9.6 4 134 345 36.40%
18 SKEEM SAAM SABC 1 Drama Drama 9.5 4 079 465 33.36%
19 1’S AND 2’S SHOW SABC 1 Music Music 9.5 4 076 911 30.56%
20 POWERBALL SABC 2 Variety Variety 8.7 3 736 853 36.35%
21 SUNDAY LIVE SABC 1 Actuality Actuality 8.2 3 512 779 26.46%
22 MADAGASCAR e.tv Movies ANIMATION 7.7 3 311 237 26.41%
23 RHYTHM CITY e.tv Drama Drama 7.2 3 077 676 25.13%
24 SPEAK OUT SABC 2 Actuality Actuality 6.5 2 804 557 33.35%
25 MTN 8 BIDVEST WITS VS ORLANDO PIRATES SABC 1 Sport FOOTBALL(SOCCER) 6.5 2 794 925 32.19%
26 FAN BASE SABC 1 Music Music 6.5 2 773 806 28.26%
27 SKEEM SAAM -R SABC 1 Drama Drama 6.4 2 746 669 58.15%
28 STUMBO STOMP AMAPANSTULA SABC 1 Variety Variety 6.1 2 618 318 26.75%
29 K’SHUBILE SABC 1 Reality Reality 6.0 2 556 290 22.33%
30 MUVHANGO -R SABC 1 Drama Drama 5.9 2 537 715 53.61%
31 ISIDINGO:THE NEED SABC 3 Soap opera LOCAL 5.8 2 487 914 18.72%
32 EMZINI WEZINSIZWA -R SABC 1 Sitcom Sitcom 5.8 2 480 852 53.49%
33 GENERATIONS -O SABC 1 Soap opera LOCAL 5.6 2 410 461 34.40%
34 THE LINK (MAGA) SABC 1 Magazine Magazine 5.6 2 403 820 23.69%
35 KHUMBUL’ EKHAYA SABC 1 Magazine Magazine 5.5 2 350 670 20.93%
36 100% YOUTH SABC 1 Variety Variety 5.5 2 346 048 23.05%
37 LOTTO DRAW LIVE e.tv Competition Competition 5.3 2 294 082 20.49%
38 GA BOSE GANGWE SABC 2 Drama Drama 5.3 2 274 074 25.44%
39 MUVHANGO -R SABC 2 Drama Drama 5.3 2 269 601 36.13%
40 THE BOLD AND THE BEAUTIFUL SABC 3 Soap opera INTERNATIONAL 5.3 2 261 489 22.90%

DStv platform only

Market Target Activity
DStv Total Indv (incl guests) Live + VOSDAL
Counter Description (grouped) Channel Level 1 Level 2\Variable (r) AMR % AMR SHR %
1 GENERATIONS SABC 1 Soap opera LOCAL 16.6 2 238 839 50.56%
2 MUVHANGO SABC 2 Drama Drama 9.5 1 286 319 32.78%
3 MR BONES SABC 1 Movies COMEDY 7.7 1 041 438 26.38%
4 ISIBAYA Mzansi Magic Variety Variety 7.0 943 657 22.08%
5 MFOLOZI STREET SABC 1 Drama Drama 6.7 911 198 20.97%
6 SCANDAL e.tv Drama Drama 6.7 903 615 20.80%
7 SOUL CITY SABC 1 Drama Drama 6.2 835 891 19.85%
8 POWERBALL SABC 2 Variety Variety 5.8 788 142 23.14%
9 ZAZIWA SABC 1 Variety Variety 5.7 776 917 17.79%
10 SPEAK OUT SABC 2 Actuality Actuality 5.6 753 683 25.50%
11 RHYTHM CITY e.tv Drama Drama 5.3 720 400 18.47%
12 SELIMATHUNZI SABC 1 Variety Variety 5.3 718 237 17.19%
13 SES’TOP LA SABC 1 Sitcom Sitcom 5.3 711 088 15.91%
14 ZULU NEWS SABC 1 News News 5.1 689 972 16.42%
15 SHREDS AND DREAMS SABC 1 Drama Drama 5.0 677 337 15.66%
16 XHOSA NEWS SABC 1 News News 5.0 674 982 15.75%
17 1’S AND 2’S SHOW SABC 1 Music Music 4.9 660 125 15.57%
18 REAL GOBOZA SABC 1 Magazine Magazine 4.4 596 648 13.82%
19 STICKS AND STONES SABC 1 Drama Drama 4.4 594 065 13.70%
20 FRIENDS LIKE THESE SABC 1 Variety Variety 4.2 566 039 14.11%
21 7DE LAAN SABC 2 Soap opera LOCAL 4.1 550 880 14.17%
22 SKEEM SAAM SABC 1 Drama Drama 3.9 522 038 13.41%
23 MTN 8 PLATINUM STARS VS KAIZER CHIEFS SuperSport 4 Sport FOOTBALL(SOCCER) 3.6 487 243 13.21%
24 NEWS e.tv News News 3.6 487 079 12.20%
25 MADAGASCAR e.tv Movies ANIMATION 3.6 479 880 11.68%
26 IHAWU SABC 1 Drama Drama 3.5 477 232 11.79%
27 KHUMBUL’ EKHAYA SABC 1 Magazine Magazine 3.5 474 946 12.97%
28 GA BOSE GANGWE SABC 2 Drama Drama 3.4 457 068 15.15%
29 MTN 8 PLATINUM STARS VS KAIZER CHIEFS SABC 1 Sport FOOTBALL(SOCCER) 3.4 454 291 11.99%
30 SKEEM SAAM -R SABC 1 Drama Drama 3.3 451 087 29.79%
31 ISIDINGO:THE NEED SABC 3 Soap opera LOCAL 3.3 444 658 10.59%
32 OUR PERFECT WEDDING (MAG) Mzansi Magic Magazine Magazine 3.2 434 557 10.05%
33 MUVHANGO -R SABC 1 Drama Drama 3.1 425 359 28.48%
34 THE BOLD AND THE BEAUTIFUL SABC 3 Soap opera INTERNATIONAL 3.1 425 141 12.73%
35 GENERATIONS -R SABC 1 Soap opera LOCAL 3.1 417 812 29.52%
36 TAKEN e.tv Movies CRIME/THRILLER 3.0 399 688 9.90%
37 LOTTO DRAW LIVE e.tv Competition Competition 2.9 388 127 10.51%
38 SAINTS AND SINNERS[DRAMA] Mzansi Magic Drama Drama 2.8 380 633 9.61%
39 GENERATIONS -O SABC 1 Soap opera LOCAL 2.7 370 186 14.39%
40 MTN 8 BIDVEST WITS VS ORLANDO PIRATES SABC 1 Sport FOOTBALL(SOCCER) 2.7 367 336 11.11%

How to read the tables:

AMR% refers to the number of people in a target market who were watching an event ie programme, expressed as a percentage of the population for that demographic: “On average, 16.3% of adults aged 15+ who watched TV from 28 Jan-3 Feb 2014 watched Society on SABC 1”.

AMR is the number of people in a target market watching a specific event ie programme per minute, expressed in absolute figures: “On average, 1, 541, 066 adults aged 15+ who watched TV from from28 Jan-3 Feb 2014 watched Society on SABC 1”.

Share % (SHR %) is the share or proportion of the available audience (people watching TV at that time) that a specific channel/programme has achieved at that time: “Society achieved a share % of 52.59% from 28 Jan- 3 Feb 2014 on SABC 1″.

saarf 150SAARF is the name by which the South African Audience Research Foundation is familiarly known. SAARF’s main objective is to direct and publish media audience and product/brand research for the benefit of its stake-holders, thereby providing data for target marketing and a common currency for the buying and selling of media space and time. SAARF has thus the responsibility to measure the audiences of all traditional media such as newspapers, magazines, radio, television, cinema and out of home media.

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Published by Herman Manson

MarkLives.com is edited by Herman Manson. Follow us on Twitter - http://twitter.com/marklives

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