by Oresti Patricios (@orestaki) … It’s onnnn … top! There probably isn’t a South Africa alive who hasn’t heard that slogan — one of South Africa’s best-loved and familiar campaigns. The new Cremora ad sits very comfortably in the target market of the coffee-creamer brand.
Category archives: Columns
#Top40TVratings: 8–14 September 2014
by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 8–14 September 2014! This collaboration is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Ad of the Week: A reality show with a difference #KeYona
by Oresti Patricios (@orestaki) The TV-watching public seems to have an insatiable appetite for “reality-based” talent shows, especially those that focus on singing and other performing arts. The notable exception, up until now, has been sport. Native VML’s Ke Yona challenge for Nedbank, in co-operation with SABC 1, has changed that.
Motive: Will work that’s won internationally do well at Loeries?
by Jake Bester (@BI9PUN) As a result of a poorer showing by South Africa internationally this year — in volume only, I must add — those who have won abroad might be feeling pretty confident coming into the 2014 Loeries, as there is less big work to compete against. My experience says: “Don’t.”
Motive: Welcome to the “wondtacular” world of click bait
by Andrew Trench (@andrewtrench) Welcome to the world of “click bait” headlines, a phenomenon that irritates me to the point of distraction as they pollute my social-media time lines, my emails and are seeping into every kind of media.
#Top40TVratings: 1–7 September 2014
by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 1–7 September 2014! A collaboration between the South African Audience Research Foundation and MarkLives, this #Top40TVratings column is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Ad of the Week: #MadeofMore #MadeofBlack
by Oresti Patricios (@orestaki) Once again, we’re featuring Guinness on Ad of the Week. Previously, we chose the beautiful, unique “Sapeurs” as its appeal was so universal and classy that it couldn’t be ignored; this time, the latest offering targets the younger segment, themed on a Kanye West song — #MadeofBlack.
Brand Culture: A teenage nation
by DK Badenhorst. It would seem that the revolutionary mantras of sporting brands can capture the sentiment of modern-day South Africa. But did we at some point forget to turn the Revolution Machine off after we finally got our democracy or is there something deeper at work?
Motive: Amazing Faith47 murals — urbanism & the informal economy
by Mahala. Faith 47‘s murals in the Durban inner-city are complete. The walls are situated adjacent to the Early Morning Market in Warwick Triangle. The project was one of the Fringe Projects that form part of the 25th World Congress on Architecture, UIA2014.
#Top40TVratings: 25–31 August 2014
by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 25–31 August 2014! A collaboration between the South African Audience Research Foundation and MarkLives, this #Top40TVratings column is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.