by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released newspaper circulation statistics for the period April — June 2014 (2014 Q2).
Category archives: Columns
ABC Analysis Q2 2014: The biggest-circulating consumer magazines in South Africa
by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released circulation statistics for the period April — June 2014. Here are several consumer magazine ABC figures that stand out for us. We’ve also updated our list of the biggest circulating consumer magazines in SA.
ABC Newspaper Round-up Q2 2014: Depressing doesn’t even describe it
Extracts from the Q2 2014 ABC presentation released today, Wednesday, 13 August 2014, show a significant decline in weekly and weekend newspaper sales.
ABC Magazine Round-up Q2 2014: Even the good news is bad news
Extracts from the Q2 2014 ABC presentation released today, Wednesday, 13 August 2014, show a continued decline in consumer magazine sales year-on-year. Circulation declined annually by 1.7% (456,000 copies) over the period, although the decline has reversed in Q2 compared to the previous 6 quarters.
Ad of the Week: Don’t skip this
The ad is very simple. It’s a close-up shot of a seatbelt buckle, as it is being fastened. The copy that follows is: ‘A few seconds you just can’t skip.’ This is followed briefly by the Ford logo; the five seconds is up, and the YouTube ‘Skip’ button appears.
Africa Dispatches: The US$19.9 billion media market
by Mandy de Waal (@mandyldewaal) Growth in media spend in Africa is outpacing the US and Western Europe, while media investments are alive, thanks to the politically connected or business people with big egos and pockets to match. [a Mark Magazine: Africa Dispatches feature]
SA retail heads north
a The Africa Annual feature. Both Woolworths and Shoprite have announced plans this year for expanding into Africa. Jon Pienaar looks at where they’re going.
#Top40TVratings: Commonwealth Games pique SA’s interest
by SAARF & MarkLives (@marklives) During the week of 28 July–3 August 2014, the Games jumped to no. 9 from 23rd and 26th on our SAARF/MarkLives #Top40TVratings national chart — and made it to no. 3 on our DStv chart, way up from 26th!
Ad of the Week: More than a jersey
by Oresti Patricios (@orestaki) Call them what you will, South Africa’s oldest soccer club, the Orlando Pirates, is part and parcel of SA life and culture. The 140 BBDO TV commercial featured this week is ostensibly to promote the Pirates’ jersey but it does much more than just that.
Africa Dispatches: #RespectAfrica
Meet the change makers and the disrupters. Africa’s visionaries who dared to dream big and to turn their ideas into reality. These are amongst the most respected people on the continent. These are the people to know. Curated by Mandy de Waal (@mandyldewaal) in this Mark Magazine: Africa Dispatches feature.