by Inge Hansen. The objective of the soap operas from decades ago is still the same today.
Author archives: Simone Puterman
Ad of the Week: Adsman sells the value of news
by Oresti Patricios. Imagine a world without news. Which is why Media24.com’s new campaign, Adsman, really hits home with me.
Global.Ad.Geeks: Let a unicorn change the way you poo
by Mandy & Jon. How do you sell a squatty potty :) ? “A what?” you may ask.
Media Redefined: The creative dept every media agency should open
by Martin MacGregor. What is the biggest myth in advertising? That a brilliant idea may come from anywhere.
Shelf Life: Amorim Cork gives wine lovers the Helix
Helix brings back the cork, a Corner Bakery on every street, and meandering the midlands on mobile — Cheryl Hunter’s weekly pick!
AdForum Worldwide Summit: Disruption and open architecture
by Johanna McDowell. First up on our fifth and last day was TBWA\ Worldwide, and what a revelation!
Ad Feature: The risks of using obscure words in ad campaigns
JetBlue, Audi and Cruz — one Hero, two Zeros — and Cerebra’s Craig Rodney on the dos and dont’s of social media community management..
AdForum Worldwide Summit: Conductivity vs connectivity
by Johanna McDowell. At SapientNitro on Day 4, the talk was of “conductivity” rather than simply “connectivity” — as always, ahead of the game.
SA TV Ratings: 21–27 Sep 2015 (week 39)
by MarkLives. The hottest TV shows in South Africa revealed: TV ratings for week 39, 21–27 September 2015!
MagLove: The best magazine covers this week (9 October 2015)
Bike, Inked, Pacific Standard, The New York Times Magazine and The Paris Review — MediaSlut’s choice!