by Mark Tungate. It’s hard to have a good idea. It’s even harder to have an idea that has a positive impact on the world.
Author archives: Simone Puterman
Ad Feature: Is VW doing enough to weather this brand storm locally?
Two Zeroes, one Hero — DWS, IKEA Italy and Gumtree SA — and the VW scandal and One Rand Man’s Grand Prix from IPRA!
MagLove: The best magazine covers this week (2 October 2015)
In Touch Magazine, NYT Magazine, WIRED (US), Wonderland, Fresh Living and VISI — MediaSlut’s choice!
SA TV Ratings: 14–20 Sep 2015 (week 38)
by MarkLives. The hottest TV shows in South Africa revealed: TV ratings for week 38, 14–20 September 2015!
Talk Africa: Timeless ads in Nigeria
by Remon Geyser. Our Nigerian panel discusses two TVCs consistently popular for over a year — Guinness Africa’s “#MadeofBlack” and MTN’s “I don Port”.
Brand Culture: Brand language
by DK Badenhorst. Brands can play an important role in shifting culture, but we have to be sober about the strengths and limitations of branding.
Ad of the Week: Learning from history to shape our future
by Oresti Patricios. In order to boost awareness, a print campaign was recently created for the Apartheid Museum by OpenCo.
Beyond Borders: The colour of Africa is RED
by Craig Page-Lee. A wash of Coca-Cola RED covers the continent, and it is to this that I am referring.
Shelf Life: Creating artful food with eat.art
Eat.art innovates for living food; Hill’s launches #petobesityweek; and Tropika gets a smooth makeover — Cheryl Hunter’s weekly pick of all things new!
Global.Ad.Geeks: In step with Honda
by Mandy & Jon. The latest US/UK spot for the Honda H-RV is a great ad, and very different from the norm.