Simone Puterman, author at MarkLives.com

AdForum Worldwide Summit: Networks embracing change

by Johanna McDowell. The good news on Day 3 was that the network agencies are embracing change as much as the newer startups.

by Alistair Mackay. Pictures have emotional impact, but they make or break trust, too.

by Remon Geyser. Our Kenyan Springleap creative panel discusses Airtel Kenya’s new TVC, Airtel Smartika Na 5X.

by Johanna McDowell. By Day 2, interesting trends began emerging already at the 2015 AdForum Worldwide Summit NYC.

by Oresti Patricios. Locally, Land Rover is using the Rugby World Cup 2015 to give support to grassroots rugby projects

by Colwyn Elder. Product placement is a powerful retail-marketing technique, and moving sweets from checkouts may help save us from ourselves.

by Johanna McDowell. Wunderman has much focus on collaboration, and believes it should be providing “data-inspired creativity” to consumers.

by Peter du Toit. The basic Living Standard Measure (LSM) is being misapplied — black people are not a homogeneous group.

Inhouse redesigns Saatchi & Saatchi Cape, Prosper Café pops-up at Absa, and Hennessy launches fifth limited edition — Cheryl Hunter’s weekly pick!

by Johanna McDowell. On Day 1 of the AdForum Worldwide Summit NYC 2015, we’ll be visiting with eight agencies — this has to be a record!