Magazine covers we love (for putting a smile upon your face)

MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them. By media blogger MediaSlutZA.

Telling a visual story on your cover is still one of the most effective ways to catch a reader – if done properly!

INTERNATIONAL

FT Weekend Magazine, 26 & 27 May 2012

The London 2012 Olympics will kick off on Friday 27 July the whole world is getting inspired by everything “London”.  From the British flag to red and blue trending in furniture and fashion design and you see touches of the city everywhere these days. The latest cover from FT Weekend Magazine uses a very smart technique of incorporating objects that are uniquely associated with London into the shape of a heart.  It’s clean and simple yet striking – not to mention very red and very London!

Fricote, Issue 7

Everyone needs a smile now and again and upside down frowns are being drawn on random objects around town (or the house) to cheer things up – especially our urban environment. Fricote, a foodie magazine, picked up on this trend and are cocky and cool enough to pull it off. Don’t tell me this did not put a smile on your face!

TV Guide, 21 May 2012

Fans of the hit TV show House will know that Dr. House can’t get through a day without a couple of pills. This beautifully illustrated cover draws you in and encapsulates (sorry about that one) the character of Dr House. The season finale aired on 21 May 2012 and Season 8 was the final season to be recorded.

– The (for now anonymous) blogger behind MediaSlutZA knows way too much for his own good about media in South Africa. Magazines in particular. His mission is to show when South African magazines might fail, but most importantly, succeed. If you’re looking for a library about South African magazines and news, your one-stop pitstop is MediaSlutZA. #MagazinesForTheWin

– Find a cover we should know about? Tweet us @marklives and @mediaslutza
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Will HTC slay the market-share monster?

by Arthur Goldstuck (@art2gee) Almost every new major smartphone announcement comes with an element of groundbreaking change. Every groundbreaking change is heralded as the next big thing, until the next next-big-thing arrives the following day. Or until the next big thing turns out to the last big novelty.

Does anyone remember how the new iPhone 4S was going to change the future because it included a voice-activated “personal assistant” called Siri?

The truth is, one gimmick does not make a future. What does make the future is one building block upon another, one feature after another, and yes, even one gimmick after another.

The company responsible for the computer chips that drive many of today’s smartphones, Qualcomm, has been churning out just such gimmicks to demonstrate the power and capacity of its smartphone and tablet computer processor, called Snapdragon. While the chip is its core business, its most visible output is a series of cutting edge computer games.

For example, a technology called AllJoyn allows phone users in the same room to play a game where they transfer virtual items from one phone to another with a flick of the wrist. James Munn, vice president of business development in Sub-Sahara Africa for Qualcomm, demonstrates it with a game in which an object is flicked from phone to phone.

His brochure explains that it “enables ad hoc, proximity‐based, device‐to‐device communication without the use of an intermediary server”.

Munn puts it more simply: “Consumers are driving demand in the smartphone industry, so Qualcomm has to focus on the user experience.”

To ensure this kind of technology works simply and seamlessly on a phone, Qualcomm pushes its Snapdragon processor to the limits on the latest phones on the market.

Enter another global brand that is not quite a household name in South Africa: HTC. Currently the number five smartphone brand and number 10 overall cellphone brand in the world, it has less than 1% market share in South Africa, and is slipping globally. It hopes to change that with a new range of phones powered by the Snapdragon processor.

The One range is designed to unify the HTC brand, with a single top-end (One X), single mid-level (One S) and single lower-end phone (One V). All provide a high-end experience, using the new Android 4.0 operating system. The top-of-the-range One X, with a 4,7” screen and Beats Audio sound, was launched in South Africa this month. It is already available from MTN, and will be available through Vodacom in June.

When HTC vice president of sales and operations for Europe, Middle East and Africa Jon French demonstrated the phone to South African media last week, he used the same application that Qualcomm used a few days earlier to demonstrate Snapdragon.

It’s called Wi‐Fi Display, and it allows an HTC One X user to link the phone to a small adaptor that plugs into a high-definition TV monitor. This allows the user to view not only the content on the phone, but also to watch high-definition video made or stored on the phone, but displayed on the big screen.

French showed how anything from e-mail to video on the phone could be viewed and managed on a big screen. While playing a high-definition video from the phone to the big screen, he was able to continue sorting out his e-mail on the phone, using a dual-screen function.

Over at the Qualcomm offices, Munn’s colleague Dominique Friedl, Business Development Director for South Africa, went a step further. He fired up a game called Desert Winds, developed by Qualcomm to show off the Snapdragon chip.

“This game will really stress the processor,” he said as he used the HTC One X as a controller to battle a monster on the big LCD TV screen. He eventually slayed the monster but, more impressively, showed how there was no lag between the phone and its WiFi-linked big-screen extension.

At both demonstrations, it was hard to put the One down during a try-out of its capabilities. HTC hopes it has the same effect on customers in stores – and when trying their friends’ phones. Only if that happens will HTC slay the market-share monster and secure a big new future for itself.

* Arthur Goldstuck heads up World Wide Worx (www.worldwideworx.com) and is editor-in-chief of Gadget. Follow him on Twitter on @art2gee. Reprinted from Gadget.

Bletchley Park wants to win the war by being real

by Herman Manson (@marklives)  Spending most of your time with problems makes you need to change your perspective on them, says Kelly Putter, Creative Director at Bletchley Park. To viewing problems as beautiful. It stops the leap to a quick ‘creative solution’ if you don’t mind problems much – and it takes you beyond being good at solving briefs (and lets face it most agencies are), Kelly says, to being good at solving problems (and lets face it – many agencies aren’t).

“Beautiful problems” became the mantra of  Bletchley Park – named after the estate where Churchill housed the teams tasked with cracking Kelly Putter and Jonty FisherGerman code and winning the big war.

Communication with its many touch points has become an integral part of business, and is increasingly viewed as a key strategic business tool , rather than a play ground for creative egos. The agency has given itself the task of solving problems beyond the obvious layer of advertising communication – of coming up with tools that solve business problems.

This approach is not unique to Bletchley Park, but that is because it’s a route smart folk, and that includes smart creative folk, know is the key to a sustainable industry that is superseding advertising and communication as we once thought of it (making ads and winning awards).

For Jonty Fisher, Managing Director of Bletchley Park, the quest to get real about how his industry and business has changed, went so far as to rename the agency, which had been trading as Traffic for the previous eleven years because, he says, he needed the change to be tangible for his staff and stakeholders to really drive home the radical newness of it all.

The agency is now a business partner to clients, not a supplier focussed on creativity, says Fisher.

Fisher postponed the renaming for nine months while Traffic took down barriers between service divisions internally and reorientated the business. Only when he felt the business had shifted in a real and fundamental way did he and his partners proceed with the name change ensuring that  the name change wasn’t really the change at all.

Today all campaigns are measured internally by viewing them against CPS – Creative, Practical and Strategy implementation.  All three elements should be on equal footing for the team to consider it a success.

“A lot of beautiful work gets done but it might not be the right work for the problem that is being addressed,” says Fisher. “This represents a major disconnect (with reality) in the advertising industry.”

The agency has instituted quarterly meetings with its clients that bring together not just the Bletchley team with the marketing department but a larger segment of client people which could shed light on the effectiveness of the solutions Bletchley offers – like the finance department (I bet you also felt that shudder running down your back).

Kelly says the new internal structure brings together people from different creative backgrounds. The agency wants unique minds working on different ways to solve problems and aims to deliver strategic insights that are also an effective platform for creative’s to work from.

The agency encourages a down to earth culture that aims to bring ‘real’ back into the agency environment. It’s something that is gaining traction with clients that  includes Jack Daniels, Famous Grouse and Hennessy for The Really Great Brand Company, Ceres Fruit Juices (BTL and digital business) and footwear manufacturer the Jordan Group (Bronx, Anton Fabi and others).

For Jordan it recently delivered the much publicised Bronx ‘World’s Manliest Billboard’ campaign. It featured a face on a billboard in Cape Town from which grew a beard which kept on growing for every Facebook ‘Like’ it received. The campaign generated 1135 tweets and an additional 3893 Likes on the Bronx Facebook page. The agency was originally tasked with creating a project that would generate media coverage and engage consumers and so ‘put the brand name out there again’.

The team 0f 30 are responsible for revenue of around R25 million. The agency also recently landed the Citadel account.

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Social community WAYN travels to South Africa

by Herman Manson (@marklives) Jerome Touze just spent five months waiting for his South African work visa. The French co-founder of London headquartered Wayn.com, the social travel and lifestyle community, is setting up an office in Cape Town from where the company can service one of its biggest clients, South African Tourism.

The community was founded by Touze and Peter Ward in 2002 after a backpacking adventure around the world. They would later be joined later by a third partner, Mike Lines, today the company CTO. The idea was to allow friends met on travels to reunite or to make new friends in destination countries before you even buy your tickets.

Where Are You Now?, or WAYN for short, ran as a hobby and after hours job for the trio for its first three years of existence. By 2005 social

Jerome Touze (standing) and Peter Ward

platforms were starting to make waves with services like MySpace and Facebook capturing popular and media attention.

But WAYN itself was growing slowly – it had only 2000 members – and the co-founders had to find a way to catch the wave or pull the plug. An investor, Steve Pankhurst , the founder of ‘Friends Reunited’, had put up 10 000 pounds which Touze and his friends spent primarily on IT infrastructure. The slow growth in user numbers meant no more cash were coming their way.

So swiping their credit cards they purchased 500 Pounds worth of Google Adwords and within a week managed to add another 1000 users to their database. Doing the math they figured they now had a strategy to drive user growth – Pankhurst put up another 15 000, all spent on Google Adwords, and four months later the user base had surged to 45 000. This was great except they soon ran out of money (again) to push into Adwords.

A rethink and revamp allowed its user base to synchronise their account with their address books – something that helped user figures surge again. By September 2005 WAYN had signed its 1 millionth user. It introduced a payment mechanism so members could pay for certain services. Touze felt confident enough to take a six month sabbatical from his day job at Accenture to see if the trio could make WAYN fly.

It seems they could – WAYN raised $11 million in late 2006 in its first round of formal fundraising – exchanging the cash for less than 20% of the business. Touze, 25 at the time, says some of the money went back into the business, but the entrepreneurs behind WAYN felt they needed to take some money out as well, which would allow them to be braver in their business decisions, and cushion against the economic uncertainty which was to follow.

The Great Recession kicked them where it hurts, Touze admits, and the business shifted to a freemium model, and became more ad friendly.

Today the site serves over 19 million members in 193 countries. Of these around 130 000 are South Africans. WAYN averages 7-8 million unique monthly users and serves around 200 million page views a month. The business employs 45 people.

Only about $5 million has gone into building the business and its 19 million user base since its inception says Touze –  its been bootstrapping all the way to the impressive set of figures above.

Touze describes the user site as mass market orientated with members travelling on average two or three times a year.

Tourism agencies are realising the value of the network as it’s able to map travel intentions and know what visitors would like to see and do once they get reach their destination. The site collects between 60 and 70 thousand points of interest from members every day.

SA Tourism is one of its biggest clients and Touze says cost effective targeting by the body has lured many site members to investigate South Africa as a tourism destination. Other tourism boards have also clambered on board and WAYN has seen its revenue rocket from R20 million a year ago to R45 million today. It is already profitable and on track to doubling revenue once again.

The site is still working on country level engagement with members – but the potential is vast – just think of the potential to drill down to regional or city marketing.

Emerging markets is a key focus area for WAYN both for its revenue potential and because user conversion from member invitations are so high (in the developed economies people don’t really want to engage even more more social networks notes Touze). Touze says WAYN will be opening client service offices in India and New York soon. Another round of financing is also in the works.

The site does have a bit of a dating feel to it – it’s certainly one aspect of travelling – the holiday fling, and I put it to Touze that on WAYN it feels like the primary motivation for joining. On the initial login guys will see only profiles by women and vice versa which does make things feel overtly sexual. My own profile garnered a number of  fans offering, ahem, photos if I sent them an email address. Not all of us are single…

Touze says the current setup has helped drive user engagement (i.e. lots of people ‘linking’ other user photos). But the site, tasting commercial success, will be adding a layer of mainstream respectability on it landing pages soon. Holiday romance isn’t dead – just a little more subtle. The site will be better for it.

Touze says a recent survey undertaken by SA Tourism on WAYN generated 184 000 responses on perceptions of South Africa as a tourist destination in a single month. Another competition offering a trip to SA delivered 25 000 entries in the first round.

Touze himself has African roots – while he was born in France he grew up in the Côte d’Ivoire, also spending time in the UK. South Africa will be his base for its convenience in managing the relationship with its biggest client, while it is also operates in a time zone conveniently similar to that of London.

Touze says the business will be investing in upgrading its mobile presence, site localisation and language options beyond English. Touze is proud that while many social communities have fallen away before the scale of Facebook WAYN still stands strong as a niched community of interest.

In the black and in the process of launching more travel related products WAYN is benefitting from being off the beaten generalist social media path. It’s kept it from being trampled while allowing it time to build up and own a lucrative niche.

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Minus Machine, Habari Media looks ahead

by Herman Manson (@marklives) Amidst the recent flurry of activity around the launch of its new sister company, Machine, Habari Media continues on its way as one of the top digital sales houses in the country. Various international media properties use Habari Media as their South African, and often African, digital sales partner, including Facebook, LinkedIn, the BBC and MTV, as does local media brands such as BDFM, JustMoney and Vodacom Live.

Founded by Adrian Hewlett, the company has carved out a strong positioning in the digital sales market, especially around the key Facebook account. Hewlett recently stepped aside to make way for the appointment of Wayne Bischoff as the MD of Habari Media.

Bischoff, a sales veteran with more than 20 years’ experience in the market, is set to drive growth and expansion at the company. He will be focusing on unlocking broader media budgets for the digital space, drive Habari Media’s expansion onto the rest of the African continent and possibly even take the sales operation beyond digital and into other media like TV, radio and print.

Habari Media has traditionally been considered a Cape Town-based business, but the appointment of Bischoff, who will remain in Johannesburg, shifts the centre of gravity to the real media sales and marketing hub of the country.

Bischoff is also in the process of streamlining the business and creating a more focused sales approach with the internal launch of four focused verticals. Facebook gets a team all on its own, in recognition of the international social network’s drive to further
monetise its platform, a professional vertical, which sells on business properties like that owned by BDFM, the BBC News and LinkedIn.

A lifestyle team will sell on lifestyle brands like MTV Africa, AutoTrader and BBC Food. A mobile team has also been set in place. Expect an updated corporate image as well. Habari Media already has an office in Nairobi, which Bischoff is keen to expand, and have an affiliate office in Lagos. Ghana is another market Bischoff is key to expand into. A lot of the African sales are focused around mobile media properties, including those of MTV and the BBC, said Bischoff.

While the firms’ core competency remains digital, Bischoff aims to broaden the media base of Habari, as opportunities in other media arise, be it TV, radio or print.

Even if it doesn’t expand beyond digital in the short-term business is booming with digital media revenue at Habari nearly doubling over the last year. Facebook especially is taking off, as global brands negotiate bulk deals and rates to the benefit of local operations, which are now streaming to the social network and its 7 million South African users.

Reprinted from the March 2012 edition of AdVantage magazine. Facebook stats updated.

Right of reply:

by Adrian Hewlett, MD, Machine There has been some recent confusion in the market regarding the breadth of service at Machine, particularly the agency’s approach to media. In order to ensure the on-going integrity of the relationships Habari Media has with its clients and to ensure no conflict of interest with those relationships arises,  Machine will not undertake any media bookings for clients or offer any form of media agency solution. In most cases clients who work with Machine will have existing media agency relationships in place and those will remain in place. However, in cases where there is a request for a media service offering, Machine will work with the client to identify a reputable third party agency to work with on that client’s business who will define the media strategy and buying process.

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Magazine covers we love (to have and to hold)

MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them. By media blogger MediaSlutZA.

INTERNATIONAL
The New Yorker, 21 May 2012

When President Obama voiced his support for gay marriages recently, it was sure to cause some controversy, support and attention. How could it not? I thought the cover interpretation of the news from The New Yorker creative and appropriate.

Newsweek, 21 May 2012

Newsweek also covered this story but with a very bold (and possibly misleading for some) headline – “The first gay President”. On gay forums and blogs, President Obama is definitely seen as a saviour for voicing his support in public, and the ‘gay-halo’ is very appropriate for the way the American gay society is viewing him at the moment. Here are some of the other cover options Newsweek considered and discarded.

LOCAL
Business Day Sports Monthly, June 2012

I don’t know much about sport (thus, I don’t really know too much about Eben Etzebeth who is currently on the latest cover), but I do know which sport stars have been covered on which covers, and I do know which covers will boost someone’s career even further (in media-exposure-terms). This is Etzebeth’s first cover, and it definitely puts him on the map, and makes a bold statement. I predict that Eben will be in Heat’s Hot 100 the next time around, will feature in the next Cosmopolitan Calendar, and a Sports Illustrated or SA Rugby cover is also on the cards. Business Day Sports Monthly retails for R29.95, but is for free in today’s copy of Business Day. (Friday 18 May)

GQ Style South Africa, Volume 1 2012

Say welcome to the 7th international GQ Style edition- GQ Style South Africa. It launched recently with a very ‘stylish’ cover which featured, I thought, some great typography and layout. The issue is relatively thin for the steep retail price of R69.95, but die-hard fans will definitely not let this put them off buying it! If anything the R150 Ben Sherman gift card with every magazine will help boost the sales. Great colour scheme and striking cover GQ-guys!

– The (for now anonymous) blogger behind MediaSlutZA knows way too much for his own good about media in South Africa. Magazines in particular. His mission is to show when South African magazines might fail, but most importantly, succeed. If you’re looking for a library about South African magazines and news, your one-stop pitstop is MediaSlutZA. #MagazinesForTheWin

– Find a cover we should know about? Tweet us @marklives and @mediaslutza
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Sunday Times issues statement on alleged police smear

Sunday Times editor Ray Hartley has issued a statement on allegations that its journalists has been bribed. We reprint it in full:

A document submitted as part of the FUL court application to have controversial police official Richard Mdluli removed from office has included the unsubstantiated allegation that a story was published in the Sunday Times of 23 October 2011 by “journalists paid by CI” , with the  apparent purpose of diverting attention away from police officers who were under suspicion.

The allegation, made in the document compiled by Colonel K Roelofse of the Anti-corruption Task Team, is made on the flimsiest of grounds and includes no supporting evidence.

This is yet another attack on the integrity of our multiple award-winning investigative team, which has been responsible for a string of high–profile expose’s of corruption, mismanagement and brutality within the South African Police Service.

The article under question was not written on the prompting of a single “source” in the police. It was the product of a lengthy investigation which included information supplied by several police officers, evidence of police entry ledgers, death certificates and the sworn affidavits of several witnesses. The story exposed the illegal rendition of Zimbabweans to their homeland where they were greeted with brutality and murder. It remains the subject of an official investigation and the minister of police, Nathi Mthethwa, recently informed Parliament of how seriously this case was being taken. We remain proud of this story which exposed that the police chain of command failed to prevent these gross human rights abuses.

The story may or may not have been used by one or other faction in the police to further their ends in the internal dirty war that is underway in the service. That is not something which the Sunday Times has any control over.

I would like to call on the Commissioner of Police and Roelofse to furnish this newspaper with any evidence they have in their possession that any journalist is in the pay of the police or has, in any way, acted in breach of the press code of conduct. If this is shown to be the case, the Sunday Times will take the harshest action against such persons.

However, if such evidence is not produced, this smear on the integrity of our journalists cannot be allowed to stand. If there is no evidence, the acting commissioner of police must withdraw this outrageous allegation from the public domain.

The Sunday Times will not be drawn into the factional battles within the police and we will continue to expose wrongdoing when it comes to our attention.

Ray Hartley
Editor, Sunday Times

Facebook in South Africa – the numbers

Facebook has been getting a ton of attention because of how rapidly it has integrated itself into the daily lives of so many people.

South Africans have embraced the social network in force. Official figures (as of May 2012) put the number of South Africans accessing Facebook via their desktop computers at 5 million with 7 million accessing the social network via mobile devices.

Every month (data as of October 2011) South Africans post 39 000 video clips, 499 000 ‘check-ins’ (showing people their location), 22 million wall posts, 32 million photo uploads, 35 million status updates, sends 102 million messages, posts 106 million ‘likes’ and posts 176 million comments.

South African brands have already achieved success using Facebook as an ad platform including Big Concerts. When it promoted the U2 360° tour in Johannesburg and Cape Town, Big Concerts used Facebook for a teaser and sales campaign over a 15 day period. As a result they added 5 644 fans via the ads to their Facebook page and another 10 000 through the organic spread.

Source: Habari Media

Reprinted from the March 2012 edition of AdVantage magazine. Facebook user stats updated.

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The great Internet shift

by Arthur Goldstuck (@art2gee) The switch-on of the WACS cable, the first in-flight WiFi in South Africa and the latest Internet stats made for a big Internet week.

The Internet arrived publicly in South Africa almost 20 years ago, but it continually evolves and grows along paths that were never anticipated.

In one week this month, three of those paths were opened up or laid bare in a momentous week for South African connectivity.

On 8 May, the first ever scheduled air flight with on-board WiFi took off from Lanseria airport on a Mango plane. The connectivity technology was supplied by the Wireless G hotspot and telecommunications provider, and the “backhaul” by Vodacom.

In theory, it meant that anyone on board could simply switch on a laptop or tablet computer, or even a smartphone, and connect to the WiFi access point on board. After a registration process and a credit card payment – or entering a voucher or account number – the traveller could not only access e-mail and the Web, but also conduct instant messaging and even voice conversations.

The bad news is that a new generation of morons will be sitting on planes shouting into their computers things like “You’ll never guess where I’m phoning from” and “Can you hear me now? And now? Sorry, I’ve got a bad signal!”

During the test flight, around a 100 technology media types on board tried to connect simultaneously, and the connection crashed under the load. Because the total capacity of the current system is about 8Mbps to a single aircraft, each user is limited to a 256Kbps link, with “bursts” up to 1Mbps. So as long as no more than a dozen or so are trying to connect at once, it should work fine for basic purposes. That limitation, hopefully, will discourage the peril of phones on a plane.

The day after the flight, World Wide Worx released the headline findings of its Internet Access in South Africa 2012 study, which was backed by the howzit MSN online portal.

The study showed that the South African Internet user base had grown from 6,8-million in 2010 to 8,5-million at the end of 2011 – no less than 25% growth. Moreover, this strong growth would continue during 2012, and the Internet user base is expected to pass the 10-million mark by the end of the year.

Said Justin Zehmke, Executive Producer of howzit MSN: “These findings are a powerful signal that the demand for online content in South Africa is likely to explode in the coming years. As the market grows and matures, we will see a greater choice in information sources and a maturation of online services.”

These numbers also show that the Internet has finally awoken, fully, in South Africa. Penetration is now approaching 20% of the population, and for the first time we can see the mass market embracing digital tools on their phones.

The headline findings revealed that a total of 7,9-million South Africans access the Internet on their cell phones. Of these, 2,48-million access it only on their cellphones, and do not have access on computers. The remaining 6,02-million users access the Internet on computers, laptops, and tablet computers. However, 90% of this number – 5,42-million – also access it on their cellphones. This means that almost 8-million South Africans sometimes or regularly access the Internet on their phones.

While smartphones are the main driver of Internet growth, the cost of data use is being driven down by new undersea cables connecting sub-Saharan Africa. The study shows that undersea cable capacity to South Africa at the end of 2011 was 2,69 Terabits per second (Tbps), and due to rise to 11,9Tbps by the end of 2012.

On 11 May, the next massive pathway to that capacity was opened up: the West Africa Cable System, comprising 5,12Tbps of South Africa’s undersea cable capacity, was officially switched on.

MTN is the largest investor in WACS, having committed more than $100 million, of which a chunk went to the construction of cable landing facilities in Cameroon, Ghana, Nigeria and Cote d’Ivoire, to support their networks there.

“The impact of MTN’s investments in Africa is far-reaching,” said MTN SA Chief Technology Officer Kanaragaratnam Lambotharan. “Africa has, until now, been a pedestrian on the information superhighway.”

Clearly, in land, sea and air, a new connectivity era has begun.

* Arthur Goldstuck heads up World Wide Worx (www.worldwideworx.com) and is editor-in-chief of Gadget. Follow him on Twitter on @art2gee. Reprinted from Gadget.

Awards Candy – SA app start-up signing global award shows

by Herman Manson (@marklives) Wallace Seggie (@wseggie), a South African creative director, has developed an app that brings together  in one place award-winning work from a number of the world’s largest advertising festivals.

AwardsCandy (@AwardsCandy), an iOS app that works on iPhones and iPads, covers winning work in the Film, Print, Radio and Outdoor categories from the Clio, One Show, D&AD, Cannes Lions, EuroBest and London International award shows. It has even been awarded official Media Partner status for the 2012 Clios.

The idea is to create a single resource from where to access the winning work from the various award shows. Seggie first investigated the idea in 2008 as a possible website. But it was his first iPhone that convinced him that the project should proceed and that mobile would be the medium to do it in.

Initially, he outsourced the app construction to an outfit in India he found via Elance – a site that connects freelancers with project work. The first try did not turn out the way he wanted, and Apple rejected it initially because it would have downloaded copyrighted work rather than just streaming it.

Deciding to get his hands dirty, Seggie undertook the development of the app himself, registering with Apple as a developer, and finally got the go-ahead for the app to be placed on Apple’s iTunes store on 10 January, incidentally also his birthday.

Wallace Seggie. Photographer: Barry White

In its first incarnation, the app was designed to only feature the TV categories from three award shows but this has since been enhanced to the current four categories of six international award shows. Each ad is accompanied by a full list of credits.

With this awards season – the first AwardsCandy will be covering – just swinging into action, over a 1000 users of the app, which retails for UK£1.99 (or US$3 – for May 15 and 16 South African readers of MarkLives.com can download the Awards Candy app for the low price of 99c US) on iTunes, has already been registered.

Seggie says that the next phase of development on the app will add social features. He is looking for developers and investors willing to take the app to its next level as it outgrows his technical skill set.

Seggie was a creative director at Bester Burke and before that served as an art director at Ogilvy & Mather and at King James.

Find Awards Candy on Facebook
Find Awards Candy on Twitter

Exclusive reader offer: For May 15 and 16 2012 South African readers of MarkLives.com can download the Awards Candy app for the low price of 99c US.

 

 

Bizcommunity Originally published on Bizcommunity.com Marketing & Media | South Africa – click to see more comments.

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