by Herman Manson. Robyn Campbell is joining Machine_ as its new MD, overseeing both the Cape Town and Joburg offices.
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EXCLUSIVE: McPherson exits Machine_ for Virgin Active
by Herman Manson. Gareth McPherson has been appointed Virgin Active South Africa CMO, effective 1 March 2020.
BREAKING: Machine wins Heineken SA’s TTL portfolio
by MarkLives. “The Heineken account is an incredible win for us. It’s an honour to represent this prominent global brand locally,” says Gareth McPherson, Machine MD and CCO.
Design Culture: Paul Sahre on graphic design — not about the machine
Shane de Lange interviews designer extraordinaire, Paul Sahre, in this new monthly column.
Letting creativity lead — new MD, goals for Publicis Machine
by Carey Finn. Former ECD Gareth McPherson has taken on a dual role — and he has big plans.
#AgencyFocus: Publicis Machine repositions, embraces pop culture
by Carey Finn. The ad agency has restructured itself through an initiative called The Machinery, with a view to embedding brands more deeply into pop culture.
Client service and where we fit into the ‘machine’
by Christopher Schilperoort. Here I expand on four chapters I found most useful from Robert Solomon’s book, The Art of Client Service.
EXCLUSIVE: Publicis Machine lands PSG
by Herman Manson (@marklives) The merger between Publicis and Machine is paying dividends for the new combined agency. Shortly after winning the BTL communications account for the Barclays Africa Corporate and Investment Banking business it has announced that it has been appointed as the new agency for PSG.
Publicis Machine wins BTL Barclays Africa Corporate and Investment Banking
Publicis Machine has won the below-the-line (BTL) communications account for the Barclays Africa Corporate and Investment Banking business. This win follows a three-stage pitch process that began in November 2014 and culminated in a three-way strategic and creative pitch.
Smart Africa TV: Lean Startup Machine Johannesburg
by Russell Southwood (@BalancingActAfr). We interview Tefo Mohapi of Lean Startup Machine Johannesburg (happening October 31 – November 2).