Columns Section • Page 217 of 318 •

But Does It Work: Ageism in adland

Andy Rice says ad agencies should have communicators across all age demographics to give the brands they serve the best exposure.

by Oresti Patricios. Net#work BBDO and Kevin Fitzgerald of 0307 present an inspirational story of true courage in this latest TVC for Unisa.

by Mike Silver. One of the most powerful things a mentor once said to me is, “No is a full sentence.”

by Craig Page-Lee. It’s clear that advertisers are going to pursue more-targeted audiences.

by Herman Manson. marcusbrewster’s service will match a curated pool of comms professionals with brands requiring such expertise short-term.

by MarkLives. The hottest primetime television shows on SABC 1, SABC 2 and SABC 3 in South Africa revealed: TV ratings for the month of June 2016!

Getaway, Mad Magazine, MyKitchen, POLITICO Magazine and Woolworths TASTE — MediaSlut’s weekly pick!

by Sean McCoy. Here are some thoughts and insights from a leading conservation business in Africa that’s been shaping the industry for 30 years.

by Lynne Gordon. Marketers need to embrace new constructs to create “man-vertising” that speaks to new ideas of masculinity.

by Oresti Patricios. DDB South Africa and Honda Motors Southern Africa have created two compelling print ads promoting road safety.