by Martin MacGregor. The distribution of news has shifted far in the 20 years since it was liberated from its paper prison.
Category archives: Columns
Motive: Seven reasons you are failing at content marketing
by Kyle Hauptfleisch. These seven points will help to give your brand an edge over your competition.
But Does It Work: Unstereotyping
In this latest episode of #BDIW, Andy Rice is excited by Unilever’s recent move.
Shelf Life: Denim doesn’t discriminate at Jet
Joe Public’s new Jet campaign, espAfrika offers an Escape Experience and Castle Lite gets a (cold) grip — Cheryl Hunter’s weekly pick!
S’HOT: Jupiter Cape Town’s global work for Virgin Radio
by MarkLives. Creative director, Joanne Thomas, gives us an overview on the challenges and processes employed for the new visual identity.
Innovator’s Toolkit: Three ‘want’ factors influencing purchase-intent
by Preetesh Sewraj. The modern consumer is influenced by a number of factors that induce purchase,
Digital platform streamlines ad agency efficiency
by Herman Manson. Magnetic aims to streamline agency efficiency, from initial contact to saving client information and studio management.
SA TV Ratings: M-Net, Mzansi Magic — top 20 June 2016
by MarkLives. The hottest primetime television shows on M-Net and Mzansi Magic in South Africa revealed: TV ratings for the month of June 2016!
MagLove: The best magazine covers this week (22 July 2016)
Esquire (Turkey), High Life South Africa, SA Rugby, The New York Times Magazine, Time Out London and Volkskrant — MediaSlut’s weekly pick!
Motive: Integrity and ethics in the advertising industry
by Andrew MacKenzie. Is it time for agencies to take a step back and analyse whether profits are put ahead of integrity and ethical business practice?