by Emma King. Here are some of the things that I found valuable, reassuring, notable or just plain interesting at the recent Indie Summit in London.
Category archives: Columns
Motive: Death of a salesman… and the collateral damage of a cold call
by Charlie Stewart. Telesales people are alive and kicking. Unfortunately, most of their kicks appear to be directed at the brands they purport to represent.
Fair Exchange: Real power behind marketing decisions — CMO/CEO?
by Erna George. Do management layers strip out innovativeness and accountability? Is ‘management by committee’ resulting in blandness?
Ad of the Week: Man, oh man!
by Oresti Patricios. Ogilvy Joburg and Produce Sound’s radio ads for KFC test some of the preconceptions of what it is to be a man.
Global Headline Makers: Balázs Pőcze, Hungary
by Mark Tungate. Imagine launching a 24-hour ad campaign, its impact visible in real time, with the client looking over your shoulder.
But Does It Work: AI in marketing — data collection & analysis
In this latest episode of #BDIW, Andy Rice shares his take on AI in marketing.
Masterclass Notes: 2016 — a six-month review and forecast
by Johanna McDowell. 2016 has been an interesting year so far for marketers and agencies, and the next six months should prove just as interesting.
Shelf Life: Cadbury 5Star comes to South Africa
Mondelēz SA brings Cadbury 5Star to SSA; Hellmann’s mayo mobilises with Mbongiworks; and 140 BBDO’s new face for Hunter’s cider — Cheryl Hunter’s weekly pick!
Motive: A fat bloke’s guide to writing sport ads
by David Smith. Being bad at sport has taught me a lot about sport and writing sport ads.
The Adtagonist: You’re fired — love the future x
by Carl Cardinelli. Like you, a burning question keeps me up at night: “What comes next?”