FORTUNE, Golf Digest, Popular Science, San Antonio, The New Yorker and WineLand — MediaSlut’s weekly pick!
Category archives: Columns
The second wave of digital is breaking
by Luke Mckend. Technology now needs to be used to show how value is created for brands by using digital platforms.
#DesignIndaba 2017: Design Indaba made Grid do it
by MarkLives. Grid Worldwide’s Heléne Lindsay gives us an overview of the creative process and work behind this year’s Design Indaba campaign.
Ad of the Week: The human connection
by Oresti Patricios. Investec, Aqua and Velocity Films reach out to the ‘me’ generation with a cyber-essay that celebrates individualism.
Getting data right & understanding how it should be used
by Craig Hannabus. With the omnipresent nature of data and creative people being who they are, there are some new ideas floating around.
Shelf Life: Kidswear market booming, thanks to social media
Kidswear is trending, Ornico banks on Joburg CBD, and “Read to Remember” says Publisher Research Council — Cheryl Hunter’s weekly pick!
Rocking the burger business
by Kim Penstone. How do you grow a new brand, in a depressed and downtrodden consumer environment, in an overtraded market?
On My Mind: Interplay of politics, brand values & performance
by Jerry Mpufane. Powerful and immediate turnarounds like Lyft vs Uber should come as a warning call for brands everywhere.
It’s time to bring back The Apprentice
by Adrian Hewlett. If you’re keen to take a proactive step to better the advertising and marketing communications industry, read on.
SA TV Ratings: SABC 2 — primetime top 20 for Nov, Dec 2016
by MarkLives. The hottest primetime television shows on SABC 2 in South Africa revealed: TV ratings for November and December 2016.