Columns Section • Page 182 of 318 •

Real McCoy: Mines need miners to change brand perceptions

by Sean McCoy. Here I ponder the opportunity of the mining industry employee as a potential change agent.

by Bogosi Motshegwa. Here’s a five-step approach for brands to be socially relevant by making emotional connections.

by Oresti Patricios. Capitec, that innovative banking brand, has come up with an inhouse campaign for the social age.

by Charlie Mathews. The Marketing Mice have just watched the latest ad by FCB Africa for the Toyota Etios Sprint.

by Marguerite de Villiers. Do certain scents remind you of moments, memories or emotions even now?

Dove recommits to Real Beauty; Shazam launches AR for brands; and Techsys uses facial recognition for rewards — Cheryl Hunter’s weekly pick!

by Terena le Roux. This is the journey of a 37-year-old brand, now starting again as a small, independent magazine.

by MarkLives. Why are so many black professionals disgruntled with the rate of progress? First up in our panel is Ivan Moroke of Co-Currency.

by Daniel Schmidt. We’ve compiled a few developments in search engine marketing that will continue to gain importance during the rest of 2017.

by MarkLives. The hottest primetime television shows on SABC 3 in South Africa revealed: TV ratings for November and December 2016.