by Peter Searll & Justin Schwellnus. It is critical to understand how your brand is perceived before moving into a new market.
Category archives: Columns
On My Mind: Smarter investment in social media advertising
by Jerry Mpufane. When executed correctly, paid-for social media campaigns undoubtedly carry value for brands.
Shelf Life: M&C Saatchi Abel creates Lancewood Emoji meals
Lancewood extends braai master experience; Olli launches meals for mums; and Mudanga.com for African artifacts — Cheryl Hunter’s weekly pick!
Ad of the Week: Indefinably untaggable
by Oresti Patricios. Ogilvy Cape Town and Giant Films bring a unique and uniquely South African take to the Audi Q2 #untaggable campaign.
Bookmarks 2017: Digital work, not agencies, the winner
by Herman Manson. Overall, specialist digital agencies seem to have been whipped into second place by larger, integrated shops.
Big Q: Concept of transformation not embraced by our industry
by MarkLives. Why are so many black professionals disgruntled with the rate of progress? Next up in our panel is Sbu Sitole of The Odd Number.
SA TV Ratings: e.tv — primetime top 20 for Jan, Feb 2017
by MarkLives. The hottest primetime television shows on e.tv in South Africa revealed: TV ratings for January and February 2017.
MagLove: The best magazine covers this week (17 March 2017)
L’Equipe, The New York Times Magazine, Plascon Spaces, rooi rose and The Guardian Guide — MediaSlut’s weekly pick!
Fair Exchange: Shifting of consumer benefits erodes brands
by Erna George. Changing the rules of engagement for any relationship is not easy — let alone a brand-consumer relationship.
Africa Dispatches: Go further out [interview]
by Charlie Mathews. Local mass-media content has devolved, says former-arts-writer-cum-content-guru, Kagiso Mnisi.